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AI must radically redesign work before it can make employees more productive, expert says

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Ravin Jesuthasan told BI AI could be revolutionary for the workforce if leaders integrate it correctly. BI
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AI may not be the magic boost for productivity that CEOs want it to be, an expert on the future of work says.

Speaking to Business Insider at Davos, Ravin Jesuthasan, a global leader for transformation services at consulting giant Mercer, said AI isn't going to transform the workplace overnight.

While Jesuthasan believes AI will lead to productivity gains, he said it wasn't a matter "of sticking in this technology and magically, people are more productive." Instead, he said incorporating the tech would take lots of effort to "redesign work and everything that surrounds work to get to some of the gains."

"I think we'll see a bit of a shakeout in terms of companies who think that they can just lead with the tech and drop it in, versus the ones who step back and say 'let me rethink the work and let me actually engage the workforce,'" he said.

For CEOs and workers, the big promise of the generative AI boom has been increased productivity.

Business leaders were quick to embrace the technology's potential for productivity gains and cost-cutting, even if it came at the expense of workers.

At the same time, employees found ways to use the tech to hack their daily lives. With or without permission, workers have long been using AI tools like ChatGPT to keep up or take on more work.

However, despite the excitement and hype, companies have been relatively slow to integrate the technology. Several, including AT&T and Deloitte, have introduced their own GPT-backed tools to help workers boost workers productivity.

Jesuthasan said the tech could be revolutionary for the workforce if leaders integrate it correctly.

"Many of our leaders don't have the right mindset to redesign work humanistically as opposed to just looking for the opportunity to drive the next dollar of profit," he said.

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Beatrice Nolan was a tech reporter on the business news team in the UK. She joined Insider in January 2022 as a fellow on Business Insider's careers desk. Beatrice covered tech and the future of work, with a focus on artificial intelligence. Some of her stories and early experiments with ChatGPT are widely cited. Beatrice has also discussed her work covering AI trends on panels and radio shows, including NPR.She was based in Business Insider's London office and graduated from the University of  York with a bachelor's degree in English.Featured Articles:Artists say AI image generators are copying their style to make thousands of new images — and it's completely out of their control.ChatGPT was a black swan eventFinland is the world's happiest country, but Finns say we're confusing happiness for something elseThe world is splitting between those who use ChatGPT to get better, smarter, richer — and everyone elseThis man used AI to write and illustrate a children's book in one weekend. He wasn't prepared for the backlash.ChatGPT has only been around for 2 months and is causing untold chaosTwo professors who say they caught students cheating on essays with ChatGPT explain why AI plagiarism can be hard to proveChatGPT wrote college application essays. Admissions professionals said they passed for essays written by students but wouldn't have a chance at any top colleges.College professors are considering creative ways to stop students from using AI to cheatChatGPT wrote my cover letters. Here's how recruiters responded.
Spriha Srivastava was the UK Bureau Chief and the International Executive Editor for Business Insider, overseeing journalists across the UK and Singapore newsrooms.Prior to joining Business Insider, Spriha was the Deputy Digital News Editor for CNBC International in London. She helped manage a team of reporters for CNBC.com and regularly wrote and edited market-moving, fast-paced business news stories.In the past, Spriha has worked at the Financial Times' Money Management magazine covering personal finance, where she won an award for her work. Prior to that, she was at  Thomson Reuters where she was one of the moderators for Global Markets Forum, a 24x7 live forum for traders and market professionals. Spriha has won a number of awards for her work. In 2015, Spriha won a runner up in newcomer of the year category in Santander Media Awards. In July 2020, Spriha won Women Economic Forum's "Iconic Women Creating A Better Tomorrow" award.In September 2020, Spriha was also shortlisted for the Asian Women of Achievement Award in media category.  Spriha was recently also included as one of the Top 50 leaders in the UK recognized for kindness in leadership.Spriha loves to travel around the world and has taken more than 30 flights with her toddler. She also regularly moderates and speaks at a number of events.