Tech

Amazon is raising its hiring bar for some tech jobs

Amazon employees tend to their dogs in a canine play area adjacent to where construction continues on three large, glass-covered domes as part of an expansion of the Amazon campus in downtown Seattle.
Amazon's office in downtown Seattle. Elaine Thompson/AP
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Amazon is raising its hiring bar.

The company is bringing back "bar raisers" to the interview process for entry-level software-engineer jobs, internally dubbed "SDE-1 (L4)" positions, according to an internal memo obtained by Business Insider.

Bar raisers have long been a peculiar part of Amazon's hiring process. These people, typically from another team, serve as "objective third-party advisers" during job interviews and ask more-holistic questions related to Amazon's famed leadership principles to evaluate candidates.

But Amazon removed bar-raiser interviews for entry-level engineering jobs and some nonengineering roles in recent years, in part due to the pandemic-fueled hiring boom, BI previously reported. That enabled Amazon to hire more aggressively but led to a drop in the quality of talent in some parts of the company.

"By reintroducing Bar Raisers into the AUTA interview process, the assessment of the Dive Deep and Earns Trust Leadership Principles (LPs) can be better incorporated," the memo, from July, said. "With this change, AUTA is addressing a direct business need and aims to enhance the quality of SDE-1 candidates hired."

AUTA is short for Amazon University Talent Acquisition, the team in charge of hiring early-career employees, mostly just out of school, according to the memo. "Dive Deep" and "Earns Trust" are part of Amazon's 16 leadership principles.

The reversal reflects Amazon's increased restraint following the swift end of its pandemic megagrowth period. Amazon's belt-tightening tactics have included record layoffs, ruthless cost cuts, and hiring freezes.

The move also suggests that Amazon will continue to take a more measured approach to hiring after growing at a dizzying pace since 2019 to nearly double its head count to more than 1.5 million total employees. Last week, Amazon reported earnings that largely fell below expectations and said consumer spending could worsen. This week, fears of a slowing US economy are rattling investors.

"We're constantly reviewing and improving our hiring practices to ensure we're hiring the best talent to innovate for our customers," an Amazon spokesperson, Margaret Callahan, wrote in an email to BI.

'Learn & Be Curious'

The internal Amazon memo said the revised interview approach had been fully rolled out in the Americas region. Other markets, like Asia and Europe, are expected to have the new model in place by mid-August.

By resuming the bar-raiser program, Amazon is adding a 60-minute step to the interview process for these jobs, the memo said.

Under a step called "Learn & Be Curious," the memo instructs bar raisers to focus their questions on the "Dive Deep" and "Earns Trust" leadership principles during these interviews because Amazon's internal research found that they correlated with job performance for SDE-1 roles.

Amazon has struggled to keep bar raisers engaged in recent years. Although the job is considered a badge of honor internally, it's a nonpaying role that adds responsibility to existing jobs. There have been complaints of some bar raisers being overworked and disengaged, BI previously reported.

To ensure bar raisers' level of engagement, Amazon will be closely monitoring and identifying capacity bottlenecks, the internal memo said. Amazon will also share any interview-process changes with the Bar Raiser Core Community and request its opinions on those changes.

By the end of the third quarter, Amazon plans to provide regular reporting on bar-raiser engagements, the memo added.

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@bjinnox.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.