Tech

Amazon is the growth laggard of the cloud industry now

Amazon Web Services CEO Andy Jassy
Amazon CEO Andy Jassy Amazon
Read in app

A few years ago, there was no question that Amazon was the dominant cloud provider. Today, doubts are beginning to creep in. 

The three largest cloud companies reported results in recent days and the growth picture for Amazon Web Services is, well, cloudy. 

Revenue for AWS in the first quarter of 2023 increased 16% from the prior-year period. Just over a year ago, AWS was growing at a 40% clip. This business has become seriously huge, so it's harder to maintain punchy growth rates. Still, that's a major deceleration.  

And AWS's main rivals are growing much faster. Microsoft's Azure cloud unit grew sales by 31% year over year in the first quarter, while Google Cloud reported a 28% increase. 

During a conference call with analysts on Thursday, Amazon CFO Brian Olsavsky said AWS revenue trends in April were trending down by about 500 basis points. So that suggests a year-over-year growth rate of just 11% for the early part of the second quarter. For comparison, Microsoft expects Azure cloud revenue to grow 27% in the second quarter. 

"The slowdown is unwelcome," Bernstein tech analysts wrote in a research note on AWS's results. "At this point, it seems clear that we need to see growth re-accelerate to get investors buying a de-risked story." 

AWS is still the largest cloud provider, but if Microsoft continues to outgrow Amazon every quarter, the gap will narrow. There's already been a notable change in market share. In the first quarter of 2020, AWS had 32% of the market, while Microsoft had 18%. Now, Microsoft's share has grown to 23% while AWS still has 32% of the market, according Synergy Research Group. 

Looking forward, Microsoft could benefit from more AI workloads in the cloud. Since 2019, Microsoft has invested billions of dollars into OpenAI, the maker of ChatGPT. The companies are teaming up to offer AI tools and services to developers and companies, via the Azure cloud platform. 

On a conference call this week with analysts, Microsoft CFO Amy Hood said AI services will add 1 percentage point to Azure's growth rate in the second quarter. 

Rishi Jaluria, an analyst at RBC Capital, thinks that could be understated. "While the AI platform shift is early on and monetization still forming, management sounded as bullish as you'd expect on the market opportunity," the analyst wrote in a note to investors. "A clear path to reaccelerating cloud (and overall) is fast forming with AI."

In contrast, Amazon underwhelmed analysts with its comments on AI during its earnings conference call this week.  

"Management's commentary around AI on the earnings call didn't inspire a lot of confidence like some of AWS' competitors," Bernstein analysts wrote. 

Amazon declined to comment for this story. In the recent past though, a spokesperson for the company highlighted AWS's size and other signs of success. 

"AWS already has an $85 billion annualized revenue run rate, is growing at an absolute dollar rate much faster than other providers, and is still in the early stages of its evolution," the spokesperson wrote in a statement that was sent to Insider before the company's recent quarterly results. 

Are you a cloud industry employee? Do you have information to share? Contact Ellen Thomas via email ( or send a secure message from a nonwork device on Signal: (+1-646-847-9416).

Read next

Ellen Thomas Business Insider
Ellen Thomas
Ellen Thomas was an investigative reporter on Business Insider's technology desk. Her recent work focused on the data center construction boom, energy, and the economy."The True Cost of Data Centers" series won the 2025 George Polk Award for Environmental Reporting and a Best in Business honorable mention from the Society for Advancing Business Editing and Writing (SABEW). Her investigation on Amazon data centers in Virginia was honored in 2024 by the National Association of Real Estate Editors. Occasionally, public records searches lead her to work off-beat. Recent coverage includes Floyd Mayweather's financial troubles and ICE's $1 billion in warehouse purchases under former DHS Secretary Kristi Noem. Before joining Business Insider, Ellen spent five years covering retail and the beauty industry for WWD. Selected stories:Data centersAmazon built a data center empire in Northern Virginia. It's using as much energy as a major city.Data centers have become an economic powerhouse. Now they're throwing their weight around in Virginia politics. SCOOP: An on-site natural gas plant will power Stargate's first data center in TexasIn the biggest market for data centers, Big Tech flashes cash and influenceOracle got big tax breaks in Texas. Now its going back for more.ICEHere's where ICE is spending big to turn warehouses into detention centersFloyd MayweatherIRS seeks $7.3 million from Floyd MayweatherFloyd Mayweather accused in lawsuits of owing millions for luxury watches, gold, and rent on palatial apartmentMoney to blow: Inside Floyd Mayweather's lavish, debt-filled post-boxing lifeFloyd Mayweather's fitness business is on the ropes. Gym owners are punching back.Floyd Mayweather Jr. bragged about a $400 million property deal. There's just one problem. SalesforceSCOOP: Slack CEO Stewart Butterfield to exit in JanuaryLeaked document lays out Salesforce plan to hit 30% marginsBenioff v. Benioff: Inside 18 Difficult Months at SalesforceRetailUnilever bought Dollar Shave Club for $1 billion. Now, insiders — and even its own CEO — are calling the acquisition a failure. Lady Gaga's Haus Beauty launch on Amazon bombed and triggered a 'mass exodus' of talent. Now its pinning its hopes on a rebrand and Sephora debut. How a German princess and political journalist and with a powerful royal social network became the CEO of the Kardashian beauty brands