Retail

Amazon cut more than 300 jobs at Zappos – about a fifth of the workforce – in last month's mass layoffs, report says

picture collage of Amazon and Zappos logos on cell phones.
More than 300 jobs were cut at Zappos in January. Getty Images
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More than 300 jobs at Amazon-owned Zappos were quietly cut last month amid mass layoffs at the online retailer, The Wall Street Journal reported.

The shoe and clothing retailer cut about a fifth of its workforce in January, according to a Zappos memo seen by The Journal. 

Some of the eliminated roles included customer service representatives, per the report that cited people with knowledge of the layoffs.

The job cuts were "ultimately made to ensure Zappos is set up to continue to provide an exceptional customer experience, long-term," Laura Davis of Zappos told The Journal. They were part of the company's regular business planning, she added. 

Las Vegas-based Zappos, which operates independently of Amazon, was acquired for $1.2 billion by the retail giant in 2009. 

The Zappos layoffs come alongside the largest job cuts in Amazon's history last month when it scrapped more than 18,000 roles.

Amazon CEO Andy Jassy told staff in a memo on January 4 that it was eliminating most roles in the Amazon Stores and People Experience and Technology Solutions divisions.

He said in the memo that it had "hired rapidly" in recent years but that this year's review was "more difficult" because of the economic downturn.

Amazon-brand aggregator Boosted Commerce also made job cuts this month as it laid off 16 employees. A Boosted Commerce representative told Insider that 20% of its full-time staff based in the US were affected. The representative also said it was part of an effort to focus on its most successful target markets, such as wholesale retail brands.

Amazon and Zappos didn't immediately respond to requests for comment from Insider. 

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Jyoti Mann
Jyoti Mann
Jyoti Mann is a former senior reporter for BI who covered tech companies, including OpenAI, Meta, Amazon, and Microsoft.Jyoti holds a master's degree in investigative journalism and was previously reporting on the companies desk at the Financial Times. She spent more than three years working as a hedge fund consultant carrying out investigative research. She has previously written for the Financial Times and The Times. Sample of stories: Amazon's full RTO is off to a bumpy start. Some staff complain of a lack of space and theft. And they're still on video chats.Internal Meta memo tells managers how performance-based job cuts will workStripe accidentally sent an image of a duck when notifying some employees they were getting laid offKlarna tells employees it will start drug testing workers in Sweden