Food

Amazon is about to open a bunch of grocery stores

amazon fresh
A worker walks past Amazon Fresh delivery vans parked at an Amazon Fresh warehouse in Inglewood, California. REUTERS/Jonathan Alcorn
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Amazon is planning to open physical grocery stores in a move that could upend the supermarket industry in the US, The Wall Street Journal reports.

The stores — known internally as Project Como — will be small, stocked only with fresh items such as produce, milk, and meats, The Journal reports, citing unnamed sources. Only Amazon Fresh subscribers will initially be able to shop at them, according to the report.

Customers will be able to order items that have longer shelf lives, such as cereal and peanut butter, through a mobile app or from touch screens around the stores, according to the report.

Amazon is also planning to open drive-in locations, where customers can pick up groceries that they ordered online, the report said. Employees will deliver the groceries to customers' cars using technology that can read license plates, meant to speed up wait times, according to The Journal.

Geekwire has published photos of what it says is one of the first Amazon grocery stores in Seattle.

From the outside, it looks a lot like a Chipotle restaurant.

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.