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There's one app millennials can't live without, and it's great news for Jeff Bezos

By Tanya Dua
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There's one app millennials can't live without, and it's not Instagram, WhatsApp, or Snapchat.

More than a third of those ages 18 to 34 say they can't go without Amazon, according to comScore's 2017 US Mobile App Report. Gmail and Facebook ranked second and third. That bodes well for Amazon, especially as millennials age and grow their earnings power.

Snapchat, despite being high on the cool quotient, featured nowhere on the most essential apps for 18- to 34-year-olds.

apps millennials can't live without
comScore

"It speaks to a broader insight, which is that millennials seem to recognize the importance of the more functional apps, like Amazon, Gmail and Google Maps," said Andrew Lipsman, the senior vice president of insights and marketing at comScore. "I'd imagine if you asked which apps they found to be the 'most fun' you'd probably see the social, video and music apps hit the top of the list."

This is just the latest feather in Amazon's cap. With Amazon's purchase of Whole Foods getting the green light, the retail giant is quickly becoming an unstoppable force, poised to take over not just retail but also the hardware and advertising businesses.

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Tanya Dua
Tanya Dua
Tanya was a senior reporter at Business Insider, covering all things advertising, media and marketing.  She specifically focused on brands (both big brands and DTC upstarts) and ad agencies, and how their businesses are being shaped by technology and culture, as the analog world reckons with digital. She also wrote about Amazon, Facebook, Google, and other tech companies' impact on the ad industry as well as the blurring lines between retail and advertising. Here's a small sample of some of her work: Gap's earnings are skyrocketing. Here's how the retailer brought itself back from the brink by revamping its marketing and products. Snap is on a growth tear. We talked to 22 insiders about how the once-flailing company got advertisers to fall in love with it and reversed its sales slump. Inside Barbie's comeback: How Mattel repositioned the 60-year-old doll as a woke role model and reversed its sales slump The rise and fall of Crispin Porter Bogusky: How the hottest ad agency lost its mojo Inside the biggest independent ad agency, The Richards Group, where some say an old-school culture that included all-male retreats fueled racism and sexism Inside the rise of Netflix's new 'badass' CMO, who rubs elbows with Anna Wintour and the Obamas and handled crises at Uber and Papa John's 15 Quibi insiders detail Jeffrey Katzenberg's tight control of the startup's content and intense leadership as he tries to avoid disaster after raising $1.8 billion Glossier employees just sent an open letter alleging mistreatment and discrimination at the company — but staffers have long complained of issues of mistreatment and discrimination at the trendy beauty brand's stores $1 billion startup Rent the Runway has furloughed 35% of its employees. Its future is now in question as coronavirus ravages retail. Juul just laid off 650 workers after federal investigations rocked the company. Workers who were affected describe how it was handled and what they saw leading up to it. How a high-flying media executive with a $1 million annual paycheck and big plans to revamp the LA Times found himself out of a job after 5 months At Vice Media's once high-flying ad agency Carrot, a founder is out and insiders describe a hostile culture toward women Before joining BI, Tanya was a reporter at Digiday. She holds a Master of Science in Journalism from Columbia University. 
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