Careers

American hustle culture is dying. Millennials are willing to take a 20% pay cut for a better work-life balance.

Two people in an office
American millennials are prioritizing wellbeing over work. Tom Werner/Getty Images
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American millennials are over hustle culture.

Ford's 2024 trends survey, which conducted 16,086 online interviews in 16 countries, found that millennials in the United States were ready to step back from their desks.

About 60% of surveyed American millennials said they would take a 20% pay cut "to achieve a lifestyle that prioritizes my quality of life," which is 5% more than the global average.

US millennials were the most willing among their generational cohorts. Just 33% of Baby Boomers were willing to take that salary cut, while 43% of Gen X and 56% of Gen Z agreed.

Screenshot from Ford's 2024 trends survey
https://corporate.ford.com/microsites/ford-trends-2024/working-for-balance.html

American millennials also outpaced other countries, including Canada, Mexico, China, and Australia. The only countries with more millennials willing to take a near-quarter pay cut to prioritize their quality of life were Thailand at 70% and India at 69%.

Screenshot from Ford's 2024 trends survey
https://corporate.ford.com/microsites/ford-trends-2024/working-for-balance.html

Ford also asked respondents if they believed a job that increases personal stress isn't worth it. In the United States, a whopping 79% of Baby Boomers said it wasn't worth it, followed by 72% of Gen Xers and 63% of millennials.

Gen Z, who typically advocate for work-life balance, came in at 66%.

The survey's findings aren't all that surprising. In September 2023, King's College London published a study that found millennials care more about work-life balance than any other generation.

Karl Treacher, CEO of the Culture Institute of Australia, also shared his predictions about what work culture will look like by 2030. According to Treacher, there may be more flexibility for employees, which is good news for younger generations.

stressed woman sitting at work desk.
60% of American millennials would take a 20% salary cut for a better work-life balance.   mixetto/Getty images

"Employees will have more control in 2030 in terms of their work arrangements and decision-making processes. Self-management and self-managed teams will be the norm, not the exception as they are today," he told CEO Magazine in March 2023.

He added that there will likely be more focus on mental health.

"I have no doubt that employee mental health will be a critical priority for all organizations by 2030," Treacher told BI in December 2023.

Treacher said he thinks the workplace will shift away from a reactive approach, including therapy, and instead focus on preventive measures like mindfulness training.

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Lauren Edmonds
Lauren Edmonds is an award-winning reporter on the Business News team. When news isn't breaking, she covers how AI and data centers impact communities across the US. She also writes about personal finance, paths to financial freedom, and contributes to Business Insider's Young Geniuses series. Lauren has previously covered lifestyle and entertainment, digital culture, and more. She has a master's degree from Columbia University Graduate School of Journalism and resides in New York City.Do you have an interesting story to tell? You can reach Lauren at ledmonds@bjinnox.com or on Signal at ledmonds0.07.StoriesThe bipartisan backlash to Big Tech's AI data centers is getting harder for politicians to ignoreI spent 4 hours at an AI data center town meeting. Things got rowdy.Meet the MAGA darling mobilizing Americans against Big AIKevin O'Leary defends his Utah data center project: 'Think about the number of jobs'Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok editsHere's all the free money Trump's talked about giving Americans during his second term — and where it all standsA 17-year-old earned $72,000 after investing his e-commerce profits into stocks. Here's why he bet on the tech industry.Lawmakers float a nationwide basic income experiment that would cover the cost of a 2-bedroom apartmentAmericans ditch suffocating healthcare costs and divisive politics to retire in Italy: 'It's the way they approach life'