Tech

Andreessen Horowitz Banked A 280X Return On The Instagram Sale

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Marc Andreessen
Joanne Wan

In March 2010, Andreessen Horowitz invested $250,000 in ex-Googler Kevin Systrom's new startup.

Called Burbn, the startup's plan was to create an "HTML5 version of Foursquare," according to a report from GigaOm.

Two years and one pivot later, Burbn – now a photo-sharing app called Instagram – sold to Facebook yesterday for $1 billion.

After a couple of rounds of dilution, AH's stake was down to 7% by the time of the sale, according to a source close to the firm.*

Turning $250,000 into $70 million is a 280X return in two years – a classic venture home run.

Even more amazing: AH's return could have been much bigger.

The company declined to invest in Burbn during later rounds of funding because when it became Instagram, it became a competitor to PicPlz, another startup in the AH portfolio.

*This source also tells us that Marc Andreessen, an AH principle, recused himself from discussions about the acquisition on the Facebook board, which he sits on.

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Nicholas Carlson was Business Insider's global editor-in-chief from 2017 to 2024, overseeing its emergence as a National Magazine Award, Emmy, SABEW, and Pulitzer Prize-winning global news organization with more than 500 journalists reaching 200 million readers and viewers each month.Before that, he was Business Insider's chief correspondent.Carlson is also the author of "Marissa Mayer and the Fight To Save Yahoo!"He was an Executive Producer of "Quiet on Set: The Dark Side of Kids TV," which, during its debut week, was the most-watched television show on any streamer and the most-watched show in Max history.His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. He also wrote the award-winning features "The Truth About Marissa Mayer: An Unauthorized Biography" and "THE COST OF WINNING: Tim Armstrong, Patch, And The Struggle To Save AOL."Longform.org named "THE COST OF WINNING" the best long-form business story of 2013.Carlson's coverage of Yahoo won Digiday's award for Best Editorial Achievement of the year in 2014.In 2015 Carlson wrote a New York Times Magazine cover story, "What Happened When Marissa Mayer Tried to Be Steve Jobs." It was a finalist for a Mirror Award for best in-depth/enterprise reporting.Carlson began his journalism career at InternetNews.com and then Gawker Media's Valleywag. He went to Davidson College. Disclosure: Nicholas is an investor in private and public companies and adheres to Insider Inc's Conflict of Interest policy, which you can read here.