It's a big week for Apple. Here's what to expect.

Apple is gearing up for an eventful week.

The company is expected to introduce software and hardware updates to its tech lineup, and it's scheduled to report earnings on Thursday.

Greg Joswiak, Apple's senior vice president of marketing, told his X followers last Thursday to "Mac" their calendars for a week of announcements from the tech giant.

Eligible iPhone owners are also expected to gain access to the first round of Apple Intelligence features with the iOS 18.1 update. Apple first announced its AI plans at the Worldwide Developers Conference in June.

The AI tools, compatible with the iPhone 15 Pro and later models, have been highly anticipated. Though Apple hasn't been provided dates for the AI rollout, it's expected to begin this week, and the company has said it will continue "over the course of the next year."

Apple didn't immediately respond to a request for comment from Business Insider.

Mark Gurman, a tech correspondent at Bloomberg, said on X that Apple would host a "hands on experience" related to the Mac announcement in Los Angeles on Wednesday for media and content creators.

Gurman had previously reported that a new Mac lineup would include M4 versions of Apple's iMac, MacBook Pro, and Mac mini.

Apple is set to deliver its fiscal fourth-quarter earnings results on Thursday. Apple Intelligence was a major talking point during its third-quarter earnings call in August.

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CEO Tim Cook told investors at the time that Apple was investing more in its AI efforts. "With Apple Intelligence, we're very excited about the level of value we're going to provide to users," Cook said.