Tech

It Seems Apple Has Ended Its 'Single Of The Week' Promotion After 11 Years

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Apple CEO Tim Cook.  REUTERS/China Daily

Apple has apparently ended its long-running "single of the week" promotion, which used to give out free music every week on iTunes.

No free songs have appeared on iTunes in 2015, making people wonder whether Apple has killed off the promotion for good. 

"Bob Foss" writing on the official Apple support forum, says an Apple employee confirmed to him that the promotion has been discontinued.

"Single of the week" was started in 2004, three years after the launch of the iTunes store. It handed out free singles every week from well-known artists and up-and-coming bands.

Here's an example of what "single of the week" used to look like:

iTunes Single of the week
Emma Stevens Music

Apple also cancelled its "12 Days of Christmas" promotion last month. It used to offer up a host of free books, games, music, and movies after Christmas every year, but it never appeared for Christmas 2014. That's the first time in six years in which the offer wasn't run.

We reached out to Apple for this story and will update if we hear back.


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James was the technology editor at Business Insider UK from its launch in 2014 up to 2018. Before joining Business Insider, James was a Contributing Editor at The Daily Dot, and the Deputy Editor of The Kernel. Disclosure: James has an ISA and pension, which are managed by Nutmeg and Aegon respectively. It's possible that they could choose to invest in technology companies, but James doesn't make any investment decisions.