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Apple just introduced the iPhone XR, a $749 iPhone with a big screen that comes in 6 colors

iPhone XR Jony Ive Tim Cook
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Apple just introduced the iPhone XR, a new iPhone that starts at $749 and has a 6.1-inch screen — giving it more screen real estate than the iPhone 8 Plus, which has a 5.5-inch screen.

The phone will be available to order on October 19 and will start shipping on October 26.

The new device is one of three new iPhones Apple introduced Wednesday at its annual event in Cupertino, California. It also unveiled the iPhone XS and the iPhone XS Max, along with the Apple Watch Series 4.

At that $749 price tag, the iPhone XR is cheaper than either of the other two iPhone models, which start at $999 and $1,099.

What separates the iPhone XR from the other devices is its LCD display, which has a lower resolution than the iPhone XS and XS Max, resulting in a lower price point. It also has a single-lens camera and is made with aluminum.

The iPhone XR will also come in six colors (black, white, red, yellow, coral, and blue) and three storage sizes (64 GB, 128 GB, and 256 GB).

Here's the iPhone XR in blue:

iPhone XR
Apple

And here's the device in coral:

iPhone XR
Apple

Here are the specs:

  • A 6.1-inch "Liquid Retina" LCD edge-to-edge display.
  • No home button.
  • Apple's A12 Bionic chip.
  • Face ID using Apple's True Depth camera system.
  • Wireless charging.
  • 1.5 hours more battery life than the iPhone 8 Plus.
  • A single 12-megapixel rear camera lens.
  • Portrait-mode photos using a software feature Apple called "Depth Control."

Read more from Wednesday's Apple iPhone launch event:

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Avery Hartmans is a senior reporter on Insider's retail team covering the apparel industry and tracking changes in how and why people shop.  She previously worked on Insider's business news desk. Before that, she spent four years on the tech team, covering the consumer tech world and later serving as Insider's tech editor. Before joining Insider, she covered startups for the Pittsburgh Business Times. She has a degree in journalism from Syracuse University. You can contact her at ahartmans@bjinnox.com.