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Demand for the Mac Mini is surging — and Apple just raised the starting price from $599 to $799

Mac Mini on desktop
The starting price for the Mac Mini went from $599 to $799. Future Publishing via Getty Images
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Apple's "most affordable Mac" just got more expensive.

The starting price for the Mac Mini jumped $200 this week as the company reported an AI-fueled increase in demand for the compact computer.

The $599 base model with 256GB of storage, touted on the website as the "mini-est, most affordable Mac with mighty performance," had disappeared from Apple's site as of Friday.

The website now says the starting price for a Mac Mini is $799, which comes with 512GB of storage. Earlier this week, the website listed the starting price as $599, the Internet Archive shows.

While it's not an increase in price for the model that comes with 512GB of storage, it means the entry point for a Mac Mini is now higher.

Apple, which did not respond to a request for comment, said on its quarterly earnings call this week that it hasn't been able to keep up with an AI-related clamor for the Mac Mini.

The line got a boost in popularity earlier this year when tech enthusiasts sought them out to use with OpenClaw, an open-source, autonomous AI agent previously known as Clawdbot.

CEO Tim Cook attributed the boost to the device's abilities as a "amazing" platform for "AI and agentic tools."

"The customer recognition of that is happening faster than what we had predicted," Cook said on the call. "And so we saw higher-than-expected demand."

Cook said it could take "several months" for supply to balance out with Mac Mini demand.

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Kelsey Vlamis's face on gray background.
Kelsey Vlamis
Kelsey Vlamis is a senior reporter for Business Insider, where she covers business and tech news. She also writes business stories about travel, luxury, and culture. Previously, she covered the environment, outdoors, and indigenous issues.Her feature story "Disaster at 18,200 feet" received awards from the New York Press Club and the North American Travel Journalists Association, as well as honorable mention from the Society of American Travel Writers. She has also received an American Journalism Online Award for her coverage on missing and murdered Indigenous people in Wyoming.She's appeared on CBS, NPR, NBC, and other outlets to discuss her reporting. She previously worked on the world news desk at the BBC in London and received a master's in journalism from Northwestern University.She can be reached by email at kvlamis@bjinnox.com or via the encrypted-messaging app Signal at kelseyv.21.