Tech

Here's what Tim Cook thinks about AI replacing the iPhone

Apple CEO Tim Cook and an Apple logo on stage at WWDC in June 2024.
Apple's Tim Cook is pitching a slew of new AI-powered services for Apple devices. Jeff Chiu/AP
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Apple CEO Tim Cook appears unfazed by concerns that advancements in AI could topple the iPhone's dominance.

During Thursday's earnings call, Wamsi Moen, an analyst with Bank of America, asked Cook directly how Apple is preparing for a world where dependence on screen-based devices "significantly diminishes," thanks to advances in AI.

Cook didn't seem to see an imminent threat to Apple's hero product.

"When you when you think about all the things an iPhone can do, from connecting people to bringing app and game experiences to life, to taking photos and videos, to helping users explore the world and conduct their financial lives and pay for things and so much more, you know, it's difficult to see a world where iPhone's not living in it," Cook said.

"And that doesn't mean that we are not thinking about other things as well," Cook added, "but I think that the devices are likely to be complementary devices, not substitution."

While Cook didn't appear worried about advances in AI disrupting the tech giant's business, Apple has been slow to release new Apple Intelligence features, leaving analysts with mixed opinions about its competitive edge.

EMARKETER analyst Jacob Bourne told Business Insider that, "while the AI arms race may pressure Apple toward bolder moves, including potential acquisitions, its disciplined approach to product quality over speed should help it maintain a competitive advantage in the premium market over the long haul, provided it makes the necessary R&D investments in AI."

Wedbush analyst Dan Ives said in a research note after the call that the company's revenue beat was "a major step in the right direction," adding that "now it's time to address the elephant in the room...the AI strategy, which remains absent while the rest of the tech world is laser focused on the AI Revolution at warp speed."

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Katherine (Tangalakis-Lippert) Ortiz
Katherine (Tangalakis-Lippert) Ortiz was a senior reporter on Business Insider's West Coast team. For four and a half years, her coverage spanned topics and industries, including chasing breaking news — such as the assassination attempts against President Donald Trump, and major legal actions against companies like Google, Anthropic, and OpenAI — as well as producing scoops about the Supreme Court, Starbucks, and many more. Katherine has worked on award-nominated projects and has appeared on Good Morning America, NBC, CNN, and other outlets to discuss her reporting.Prior to joining Business Insider, she covered retail, hospitality, and nonprofits at the San Fernando Valley Business Journal and received a master's degree in investigative reporting from the University of Southern California.Reach outDo you have feedback or a story tip? Contact Katherine on Signal at byktl.50, or follow her on Twitter and Instagram @scrawlgirl.Some of the highlights from her time at Business Insider include: Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.Inside Starbucks' crackdown on cup notesEndless Shrimp was Red Lobster's rock bottom. Now it's clawing back.Clarence Thomas raised him 'as a son.' Now he's facing 25-plus years on weapons and drug charges.Call her Ivanka Kushner'Maybe I'll just resign:' Federal workers react to DOGE productivity emailSpaceX launches cause late-night booms that rattle windows, set off car alarms, and may damage property. Locals are pushing back.The US-China tech race is moving from chips to the raw materials they're made of