Tech

The crowd at the unveiling of Apple's Vision Pro headset let out a collective groan when they found out how wildly expensive it was

A crowd of people sitting in rows of chairs assembled on a large lawn as two large video screens show images of the MacBook Air on a white background.
The audience at Apple's Worldwide Developer Conference. JOSH EDELSON/AFP via Getty Images
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There's one product that has been making all the headlines from Apple's Worldwide Developer Conference in Cupertino, California, on Monday.

The announcement of the Vision Pro headset marked the tech giant's foray into the metaverse — although the company stayed clear of using that branding.

But on TikTok and Twitter, everyone has been laughing about the audience's reaction to the Vision Pro's eye-watering price tag.

Check out the symphony of boos, groans, and sighs as the crowd was told Apple's headset would start at $3,499.

That TikTok amassed 8.7 million views, and tweets reposting it were also seen millions of times.

The most popular take was comparing the audience to the disappointed crowd in "Wii Sports," the cartoonish Nintendo game.

"Audience legit went Wii Bowling when you throw the ball backwards," one user added.

You hear a similar sigh when hitting a golf ball into the water on the Wii – the comparison is uncanny.

Laughter could also be heard in a recording from another angle.

The reaction is all the more interesting because the annual conference is typically attended by only the most enthusiastic Apple fans.

Tim Cook may be hoping they've put the high-yield Apple savings account to use.

"The Vision Pro's $3,499 sticker price will inhibit adoption, but Apple is not looking to make money off this product just yet," Anisha Bhatia, a senior technology analyst at GlobalData, said.

"The Vision Pro is Apple's attempt at cracking open the extended reality (XR) door to create an addressable market with iterations of Vision Pro in the years to come," she said.

Apple did not immediately respond to a request for comment.

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Pete Syme
Pete Syme is an aviation reporter for Business Insider, based in London.He writes about all things related to the industry, from aviation safety and CEO interviews to route reveals and airplane tours. Pete also uses data for industry analyses and to visualize breaking news events.Before joining Business Insider in 2022, he graduated with an MA in Newspaper Journalism from City, University of London, and a BA in English from the University of Exeter.