Tech

Apple is offering free 25-minute demos for its $3,500 Vision Pro. Here's what buyers can expect.

Tim Cook with the Apple Vision Pro at an unveiling event
Tim Cook and Apple's Vision Pro. Justin Sullivan/Getty Images
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Apple recently announced that it was offering up free demos of its much-anticipated mixed-reality headset, Vision Pro.

The device officially launches in the US on February 2. Preorders for the headset are set to begin on January 19 at 8 a.m. ET.

New details have emerged about how the demo will work, Bloomberg reported.

Apple retail workers will start by fitting users with a headset and explaining how the interface works. Employees will also show potential buyers how to adjust and use new features, including the Digital Crown, which allows users to move between virtual and augmented reality.

Once the headset is on, users will be shown how to view still, panorama, and 3D images that Apple calls "spatial photos," per Bloomberg.

The demo will also show how the headset can be used instead of a computer or iPad, with employees explaining how to scroll through web pages and position multiple app windows.

The Bloomberg report said customers would also be shown 3D and immersive films, including one video designed to make users feel like they are on a tightrope.

The demos offer those skeptical of the hefty $3,500 price tag a chance to try out the device before handing over the cash. Although the headset has been generally well-received, several Apple fans have expressed disappointment that it's not cheaper.

The demos are available over the first weekend of February on a first-come, first-served basis, the Tuesday email said.

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Beatrice Nolan was a tech reporter on the business news team in the UK. She joined Insider in January 2022 as a fellow on Business Insider's careers desk. Beatrice covered tech and the future of work, with a focus on artificial intelligence. Some of her stories and early experiments with ChatGPT are widely cited. Beatrice has also discussed her work covering AI trends on panels and radio shows, including NPR.She was based in Business Insider's London office and graduated from the University of  York with a bachelor's degree in English.Featured Articles:Artists say AI image generators are copying their style to make thousands of new images — and it's completely out of their control.ChatGPT was a black swan eventFinland is the world's happiest country, but Finns say we're confusing happiness for something elseThe world is splitting between those who use ChatGPT to get better, smarter, richer — and everyone elseThis man used AI to write and illustrate a children's book in one weekend. He wasn't prepared for the backlash.ChatGPT has only been around for 2 months and is causing untold chaosTwo professors who say they caught students cheating on essays with ChatGPT explain why AI plagiarism can be hard to proveChatGPT wrote college application essays. Admissions professionals said they passed for essays written by students but wouldn't have a chance at any top colleges.College professors are considering creative ways to stop students from using AI to cheatChatGPT wrote my cover letters. Here's how recruiters responded.