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Inside the massive internet community that's obsessed with 'brain-tingling' sounds

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The INSIDER Summary:

  • Autonomous sensory meridian response (ASMR) are sounds that send tingles down your spine and through your body.
  • YouTubers known as ASMRtists are using  sponges, hairbrushes, hushed voices, and more to help their viewers experience the ASMR feeling.
  • Listeners have said that ASMR has helped them cope with stress and even fall asleep better.
  • Special binural microphones help ASMRtists record 3D sounds, which puts listeners right at the center of their favorite ASMR triggers.
  • Despite the growing support for the ASMR community, they still undergo criticism and misunderstandings. ASMR is often times mislabeled as sexual. 

 Featured in this video: Caroline ASMR, ASMR Darling, NYC ASMR, Gentle Whispering ASMR. Dr. Craig Richard

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Alana Yzola works on the INSIDER team as an associate video editor and multimedia journalist.  She graduated from the University of Maryland, College Park with a bachelor's degree in journalism in 2014, and has previously interned at WUSA9 in Washington, DC.