Entertainment

A 20-year-old star makes $65,000 for each Instagram post and bought a mansion with her earnings

Bella Thorne
Bella Thorne is both an actress and an Instagram star. Jordan Strauss/Invision/AP
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  • Bella Thorne says she makes up to $65,000 for an Instagram post and up to $20,000 for a story on Instagram or Snapchat.
  • She says the revenue allowed her to buy a mansion.
  • Thorne treats Instagram as a full-time job, analyzing data about which posts perform well.
  • She's also starred in movies and TV shows.

 

Bella Thorne makes so much money as an Instagram star that she bought a mansion.

The "Midnight Sun" star said in the documentary "Inside the Life of Bella Thorne," produced by Vogue, that she makes up to $65,000 for each promotional post on Instagram, and additional revenue for posts on Snapchat.

"For [an Instagram] grid posting, it’s 65 grand a post," Thorne said. "For story posting, it’s anywhere from 10 to 20K, and for Snapchat, it’s the same as Insta story."

Thorne says revenue from her social media posts allowed her to buy a mansion, where the documentary was filmed. She's filled it with fun knickknacks like big pillows with cats on them and a life-sized model of The Babadook.

Thorne makes sure her following grows by instinct and by studying data about which kinds of Instagram posts accrue the most likes.

"Instagram is 100% a job to me," Thorne said. "I started with literally $200 in my bank account and I bought this house after a year and a half. That's all from social media."

Social media isn't her only source of revenue. Thorne has also been an actress and a model since she was a child. She had a role on HBO's "Big Love" starting in 2010, was in the Disney Channel series "Shake It Up," and is currently in Freeform's "Famous in Love."

You can watch "Inside the Life of Bella Thorne" below:

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Jacob Shamsian
Jacob Shamsian is a correspondent on Business Insider's Enterprise news desk. He is also a Global Reporter for Axel Springer.He was previously on BI's Legal Affairs desk, covering major litigation, courtroom trials, and the legal industry.Jacob has reported on the criminal trials of Donald Trump, Ghislaine Maxwell, Sam Bankman-Fried, Sean "Diddy" Combs, R. Kelly, and Anna Sorokin (AKA Anna Delvey), He's also covered blockbuster civil trials, including both E. Jean Carroll v. Trump trials, the New York Attorney General's fraud trial against Trump, Sarah Palin v. The New York Times, and Johnny Depp v. Amber Heard.His stories have been cited in judicial rulings, lawsuits, letters from congressional committees, and in numerous media publications. He was a pool reporter in Donald Trump's Manhattan criminal trial.Jacob has been interviewed on CNN, the docuseries "Surviving R. Kelly," ABC's "Good Morning America," and BBC News, among other programs. His work has been cited by media outlets, including The New York Times, Bloomberg News, The Washington Post, Vanity Fair, and New York magazine. He's also written for GQ, The Awl, The New Republic, Entertainment Weekly, Time, and Modern Farmer.You can reach Jacob on Signal at JacobShamsian.07.