Strategy

The trick to being a great conversationalist could be the 'best-friend face'

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Pretend you're listening to your best friend tell you a great story.  Columbia Pictures

You've probably heard before that one key to being a good conversationalist is letting the other person talk (and talk and talk). The better you are at listening, the more your conversation partner will like you.

This doesn't seem like the hardest thing in the world — just zip your lips and keep nodding.

Yet too many people screw it up. And it's not necessarily that they are blabbing too much, either; it's that they look confused or uninterested while the other person is speaking.

That's according to Bill McGowan, an Emmy Award-winning journalist turned communications coach whose trainees include Sheryl Sandberg and Jack Welch.

In his book, "Pitch Perfect: How to Say it Right the First Time, Every Time," written with Alisa Bowman, McGowan said he worked with almost every client on displaying an appropriate listening facial expression.

The authors wrote:

"Even those people who muster a certain level of enthusiasm while they're speaking will emotionally and expressly downshift when they become the listener.

"Their engagement seems to dissipate, or worse, the corners of their mouths turn down, they furrow their brow a bit and sometimes even squint their eyes: all completely natural things to do when we're concentrating hard on something.

"The problem is, to an audience or your conversation partner, that facial expression is usually interpreted, 'I haven't the slightest idea what you're talking about.'"

The facial expression you do want to display? It's what McGowan calls "best-friend face": "It's the curious expression we have on our faces when we are listening to our best friend tell us a great story. The perfect BFF is a quarter smile."

As in: You're smiling, but your mouth is closed, and you're not grinning like a maniac.

For most people, achieving that perfect BFF requires some effort. McGowan recommends displaying different facial expressions in the mirror until you find one that feels natural — and looks authentic.

McGowan often has his clients review images from TV interviews and analyze what a person's facial expression is communicating.

These insights shouldn't make you paranoid — your conversation partner will probably pick up on that, too. The goal here is really to "look just as curious when you're listening as when you're talking," as McGowan says.

So try to make the other person feel as comfortable as possible: Lean in, make eye contact, and relax your face. It sounds like a lot of work, but it gets easier over time and brings with it the reward of more fulfilling interactions.

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Shana was a correspondent for Insider, where she covered career development and workplace culture.In 2022, she published "Don't Call It Quits" to help professionals who feel stuck in their careers find greater happiness at work.Shana spearheads the HR Insider series, for which she's interviewed talent chiefs at Microsoft and Goldman Sachs, shared tips from an ex-Googler on knowing when to change jobs, and demystified the hiring process at Salesforce. She regularly publishes news analysis; past topics have included burnout among US workers, gender and racial dynamics within HR, and the hybrid workplace.She has moderated programs at Chief and the Harvard Business School Club of New York and has appeared on Cheddar and Bold TV.Before beginning her career in journalism, Shana studied English and psychology at Brandeis University and received her master's degree in English literature from Columbia University.