We took four of the most popular brands — Chips Ahoy, Keebler, Entenmann's, and Pepperidge Farm — and sampled them side by to side to see which reigns superior.
Keep scrolling to read our thoughts.
Here are the four contenders, in all their store-bought glory.
Sarah Schmalbruch / INSIDER
The Chips Ahoy cookies were the only ones that emitted a strong and enticing chocolate chip cookie smell, which was promising.
Sarah Schmalbruch / INSIDER
The Keebler cookies looked almost exactly like the Chips Ahoy. Both were about the same size and had the same crunchy texture.
Sarah Schmalbruch / INSIDER
Entenmann's cookies, on the other hand, were much smaller and softer.
Sarah Schmalbruch / INSIDER
The Pepperidge Farm cookies were the biggest by far. They appeared to have a soft center and slightly browned edges.
Sarah Schmalbruch / INSIDER
Clockwise from the top: Pepperidge Farm, Chips Ahoy, Keebler, and Entenmann's.
Sarah Schmalbruch
The Chips Ahoy cookie tasted just like I remembered from growing up: crunchy, chocolatey, and satisfying.
Sarah Schmalbruch / INSIDER
The Keebler cookie was just as crunchy and chocolatey, but had a strange, slightly grainy aftertaste.
Sarah Schmalbruch / INSIDER
The Entenmann's cookie was soft, chewy, and had just the right amount of chocolate chips.
Sarah Schmalbruch / INSIDER
I had high hopes for the Pepperidge Farm cookie, mostly because I love under-baked cookies and these are described on the packaging as "soft baked."
Sarah Schmalbruch / INSIDER
Unfortunately, it didn't live up to expectations. The cookie had an odd flavor, and while it was soft, it also tasted stale instead of doughy and chewy.
Sarah Schmalbruch / INSIDER
In my opinion, Entenmann's makes the best grocery store chocolate chip cookie out there. Plus, they're so small that you can have a bunch and not feel too bad.
Sarah Schmalbruch / INSIDER
Chips Ahoy is a close second. These cookies embody childhood, and if you like crispy instead of chewy, this is your brand.
Sarah Schmalbruch / INSIDER
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Sarah writes for the travel vertical at Business Insider. She graduated from Syracuse University with a degree in magazine journalism and German. She is from Chicago, and currently lives in Brooklyn.
