Tech

Etsy Vet Beth Ferreira And Former Kick Apps CFO David Lapter Leap To Fab

By Alyson Shontell
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Beth Ferreira Fab COO
Beth Ferreira joins Fab as COO 

Fab, a six-month-old flash sale site for design products, has hired two new C-level executives.

Beth Ferreira, a former Etsy VP and startup consultant has joined as COO. David Lapter, former chief financial officer of Kick Apps, is Fab's new CFO.

Design Within Reach founder Rob Forbes has also joined as an advisor.

The five-month-old site says it's gained 200,000 users in the past 30 days. Three weeks ago, we reported that Fab had 750,000 users and was generating $100,000 per day.

That means it's quickly approaching the 1 million mark. Fab is likely hovering around 900,000 users. We were also told it's on track for an annual revenue run rate of $50 million with 2011 revenue estimated at $20 million.*

It looks like a good move for Ferreira and Lapter.

*Fab is doing even better then we initially reported. It's generating an estimated $20 million in 2011 revenue, not $10 million.

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Alyson Shontell Business Insider
Alyson Shontell
Alyson is the Editor-in-Chief and CCO at Fortune.  She was previously a co Editor-in-Chief overseeing Business Insider's tech and business coverage.She joined Business Insider in July 2008 as the company's sixth employee. She started as a sales planner before joining the editorial team in 2010, where she became a startup reporter and was first to cover some of today's largest tech companies, including Pinterest, Tinder, Instagram, Uber and Snap. Alyson rose to become a senior correspondent, then Executive Editor.She was appointed Editor-in-Chief of Business Insider in 2016, at which point she became the youngest and only woman to run a global business publication. Under her leadership, the business division has grown to hundreds of  millions of monthly readers.Alyson was a host of  Insider's conferences and launched a podcast, "Success! How I Did It," where she interviewed influencers ranging from Sheryl Sandberg to Steve Ballmer about their career paths (subscribe on iTunes here).She has appeared on ABC, Good Morning America, Al Jazeera, MSNBC, CNBC, CNN, and CBC, and she has interviewed media personalities such as Megyn Kelly, technology leaders like Fred Wilson, political leaders like John Brennan, and sports star LeBron James. She is a judge for the prestigious Gerald Loeb Awards in business journalism, and has been named one of Min's Rising Stars in Media, as well as Folio's 2017 Top Women in Media.She graduated from Syracuse University's Newhouse School of Public Communications, where she majored in psychology and advertising.You can read some of her investigative articles here:— Leaked videos reveal the true founding story of Snapchat— The founder who dumped Jared Kushner: Inside the phone call that left the White House star in a fit of rage— The downfall of billion-dollar startup, Fab— How a startup that raised the largest seed round in Silicon Valley history blew itself up before it even launched— The dark side of Facebook, where people lie, cheat, and make millions— A profile of Uber's controversial CEO, Travis Kalanick— The mystery of Jody Sherman, a founder who was driven to suicide and left behind a shocking business disasterDisclosure: Alyson owns bitcoin and Snap. She is also an investor in The Spun, a sports-media startup founded by her husband.
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