Retail

Beyoncé's fans are threatening to put Lululemon out of business after the brand accused her of copying

Ivy Park Beyonce
YouTube/WeAreIvyPark
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Beyoncé just introduced her new athleisure line called Ivy Park.

The fashion line will be sold at Nordstrom and Topshop and includes leotards, sweatshirts, headbands, and leggings.

Apparently, Lululemon saw some similarities to its brand. It tweeted accusing Beyoncé of imitation.

"They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy In Love with our brand, she made her own," the brand said in a tweet, which has since been deleted.

Fans of Beyoncé were quick to criticize the brand, threatening to stop shopping there entirely.

Lululemon seemed to backtrack after the criticism, apologizing to Beyoncé's fans. Later, the retailer deleted all of the tweets referring to the controversy.

In Beyoncé's defense, the two lines share few similarities.

Here's the entire Ivy Park line:

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Ashley Lutz was Business Insider's creative director. Ashley joined BI as a retail reporter in 2012. Her work led to Abercrombie adding plus sizes and Lululemon changing its policy of banning customers who tried to resell clothing online. She was previously a retail reporter at Bloomberg News. Ashley has a Bachelor's of Science degree from Ohio University. Follow her on Twitter @AshleyLutz