Tech

What's Inside A Birchbox Anyway?

By Alyson Shontell
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birchbox

Last week, one of our colleagues received some exciting snail mail. It was her first-ever Birchbox.

Birchbox is a subscription ecommerce startup that delivers monthly cosmetics and beauty supplies to women. This winter, it will begin testing a product for men too.

It has a lot of momentum; Birchbox raised $10.5 million this summer and has 45,000+ subscribers.

We were curious to see what the big deal was. So we hopped over to our colleague's cubicle and peaked inside.

Our colleague Jean was pumped. She received Square and Birchbox from the mail man all in one day.

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The delivery box was bright pink, just like Birchbox's website.

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Inside the box was another box.

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What's inside?

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It's a pink generic note, introducing us to all of our goodies.

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There are four things we expected, plus an extra.

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There's our Redken Shine Flash and Pangea Organics Facial Scrub.

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Something else is all wrapped up.

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It's our extra - the Minteas Tea Forte -- and the Befine Lip Exfoliator.

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But wait, where's our Blinc Mascara?

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A day goes by, and we still haven't heard from Birchbox about our missing product.

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After an email and two tweets, Birchbox hears our cry and responds.

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Five days later, we receive our long lost Blinc Mascara.

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We went through a lot of trouble to get another hot product last week. Check out:

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Our 4 HOUR iPhone 4S Adventure!

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Alyson Shontell Business Insider
Alyson Shontell
Alyson is the Editor-in-Chief and CCO at Fortune.  She was previously a co Editor-in-Chief overseeing Business Insider's tech and business coverage.She joined Business Insider in July 2008 as the company's sixth employee. She started as a sales planner before joining the editorial team in 2010, where she became a startup reporter and was first to cover some of today's largest tech companies, including Pinterest, Tinder, Instagram, Uber and Snap. Alyson rose to become a senior correspondent, then Executive Editor.She was appointed Editor-in-Chief of Business Insider in 2016, at which point she became the youngest and only woman to run a global business publication. Under her leadership, the business division has grown to hundreds of  millions of monthly readers.Alyson was a host of  Insider's conferences and launched a podcast, "Success! How I Did It," where she interviewed influencers ranging from Sheryl Sandberg to Steve Ballmer about their career paths (subscribe on iTunes here).She has appeared on ABC, Good Morning America, Al Jazeera, MSNBC, CNBC, CNN, and CBC, and she has interviewed media personalities such as Megyn Kelly, technology leaders like Fred Wilson, political leaders like John Brennan, and sports star LeBron James. She is a judge for the prestigious Gerald Loeb Awards in business journalism, and has been named one of Min's Rising Stars in Media, as well as Folio's 2017 Top Women in Media.She graduated from Syracuse University's Newhouse School of Public Communications, where she majored in psychology and advertising.You can read some of her investigative articles here:— Leaked videos reveal the true founding story of Snapchat— The founder who dumped Jared Kushner: Inside the phone call that left the White House star in a fit of rage— The downfall of billion-dollar startup, Fab— How a startup that raised the largest seed round in Silicon Valley history blew itself up before it even launched— The dark side of Facebook, where people lie, cheat, and make millions— A profile of Uber's controversial CEO, Travis Kalanick— The mystery of Jody Sherman, a founder who was driven to suicide and left behind a shocking business disasterDisclosure: Alyson owns bitcoin and Snap. She is also an investor in The Spun, a sports-media startup founded by her husband.
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