Tech

A 'nonsense' valuation of $1 billion, a failed sale to Snap, and an investor fight: Inside Blippar's dramatic collapse

By Shona Ghosh
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Mitra's cofounder Jess Butcher echoed the theme in her blog reflecting on the company's demise, describing her time at Blippar as a "rocket ship" ride.

After the company crashed back to earth this week, employees and investors would no doubt agree.

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Business Insider tells the innovative stories you want to know

Shona Ghosh
Shona Ghosh
Shona Ghosh was the Deputy Executive Editor at Business Insider's UK bureau.In 2019, she was awarded Tech Journalist of the Year at the UK Tech Awards. She was previously Technology Editor at UK advertising trade publication Campaign.She appears regularly on the BBC, LBC, and Sky News.Expertise:Technology, the major tech platforms, technology regulation, privacy, venture capital, startups.Popular original reporting:Inside the disruptive rise of $2 billion Babylon Health, which sources say is considering a multibillion-dollar SPAC in 2021Iconiq Capital, the US investment firm backed by Silicon Valley elites like Mark Zuckerberg, is expanding to EuropeThe 100-hour weeks, intense culture, and divisive hires that made Deliveroo a $2 billion business with backing from AmazonWeWork cofounder Adam Neumann personally invested $30 million in a startup and loaned money to its CEO. Then the CEO got fired over alleged gross misconduct.Bullying allegations, $1,000 pens, and a celebrity chef: Inside the collapse of Faraday Grid, the '$6.5 billion' energy startup backed by Adam NeumannA 'nonsense' valuation of $1 billion, a failed sale to Snap, and an investor fight: Inside Blippar's dramatic collapseWe ran 2 fake ads pretending to be Cambridge Analytica — and Facebook failed to catch that they were fraudsPeeing in trash cans, constant surveillance, and asthma attacks on the job: Amazon workers tell us their warehouse horror stories
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