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Wedding dresses embroidered with phrases like Hailey Baldwin's 'Till death do us part' veil might be the next big bridal trend

vera wang bridal
Vera Wang's Fall 2020 Bridal Collection is filled with embroidered pieces. Vera Wang
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Asymmetrical gowns and polka-dot designs might have been trendy among brides in 2019, but next year is all about embroidered wedding apparel.

Hailey Bieber (née Baldwin) recently wore the look, as her wedding veil featured a vow embroidered on the hem. Similarly, Vera Wang's Fall 2020 Bridal Collection is full of dresses adorned with love-related phrases.

Here's a closer look at the 2020 bridal trend.

Hailey Bieber showcased her personalized wedding gown on Monday

One week after she said "I do" in South Carolina, Bieber shared photos of her wedding ensemble on Instagram. 

Bieber's first photo concealed much of her actual dress, but instead showcased her sheer veil. The garment extended into a long train on the floor, and was embroidered with the phrase "'Till death do us part" at the hem.

last Monday was the most special day of my life:)

A post shared by Hailey Rhode Bieber (@haileybieber) on Oct 7, 2019 at 1:48pm PDT

While the personalized detail is eye-catching, it isn't entirely surprising. After all, Bieber's veil — as well as her dress — was designed by Virgil Abloh and Off-White, a brand know for featuring simple phrases on fashion.

Read more: Hailey Baldwin's off-the-shoulder wedding dress included the phrase 'Till death do us part' sewn onto her veil

Vera Wang also debuted a bridal collection that's full of embroidered details

According to a press release sent to Insider, Wang was inspired by modern wedding gowns for her latest collection.

"No flowers, no beads, no bouquets," Wang said in a press release. "This is my idea of a pared-down, modern, youthful interpretation of wedding gowns.

Wang's pieces focus on ruffled details, contrasting colors, and embroidered phrases that add a personal touch to each design. For example, one dress from the collection features the words "I Do" embroidered with black thread at the back of its skirt.

vera wang bridal
Two dresses from Vera Wang's Fall 2020 Bridal Collection.  Vera Wang

"Love" and "Forever" were also embroidered on the sleeves and skirts of other gowns in the collection.

vera wang wedding dresses
Phrases like "Love" and "Forever" are featured in Vera Wang's latest designs.  Vera Wang

While many of Wang's dresses feature bold embroidery, other designs are more subtle — like her long-sleeved dress that has the word "love" embroidered in small letters on the back.

wedding dress vera wang
Embroidery doesn't have to be bold, as seen on this Vera Wang dress.  Vera Wang

Of course, only time will tell if this trend actually takes off. But with both an iconic fashion designer and world-famous model favoring the style, it's likely that we'll see similar designs heading into 2020.

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Amanda Krause
Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at akrause@bjinnox.com.ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to stay at Disney World's cheapest resort. My tiny room was worth the convenience.A woman spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art piece worth $3,000.Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own termsA Kansas City store owner thought someone made a fraudulent order on his website. It was actually a legit purchase from Taylor Swift.Beyoncé's mom promised Ty Hunter 20 years ago that she would get him out of his retail job. Now he's styling the biggest stars in Hollywood.I've tested every product in Selena Gomez's makeup line, and almost every item is worth buying