Business Insider Press Room

Business Insider's new AI-powered search

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This morning, we released a pioneering search tool on Business Insider, powered by our newsroom's original journalism and generative AI. It's the first of its kind for a news publication, and I couldn't be more proud of our team's work.

Over the last few months, I have discussed how the way people find and access information is changing rapidly with the rise of generative AI. To succeed, we must continue to be bold and brave and evolve, and as we continue on our journey to engage our most loyal audience, onsite search is an important entry point into our journalism.

Our new search experience (featured at the top of our homepage) uses cutting-edge AI to provide readers with a fast, efficient way to discover more of our journalism. Each search generates results in our signature 3-bullet style fueled by our library of content — it's a closed system and only pulls information from our own site. The reader is also provided with contextual background information on the topic, including images, company profiles, and suggestions on how to continue exploring our journalism.

At Business Insider we've always embraced innovation and getting better every day. This launch is just the beginning. We'll continue to iterate, evolve, and make the search experience better and more helpful to our audience over time.

Finally, a big thank you to our product & tech organization for their fast, smart work creating this incredible experience – I am grateful to everyone across the organization who came together to bring this to life!

Barbara Peng
Barbara Peng
During her tenure as CEO at Business Insider, Barbara Peng initiated a multi-year transformation, rebranding the company from Insider to Business Insider, refocusing its coverage on business, technology, and innovation, and building a more diversified, resilient business. Under her leadership, the company produced more original reporting than ever before, invested in new franchises and formats including live journalism, events, and video storytelling, and deepened engagement with its core audience of curious, bold, and ambitious people who want to get ahead in work and life. A tech-forward leader and MIT alum, Barbara embedded AI across the organization to accelerate innovation, improve user experience, and expand the newsroom’s ability to tell big, important stories. During her leadership, Business Insider became one of the most-cited publishers in AI-generated responses, establishing itself as a global leader in generative engine optimization (GEO).Before her role at Business Insider, Peng led EMARKETER, the leading provider of trusted forecasts and digital intelligence, and oversaw its merger with Insider Intelligence in 2020.Barbara lives in New York City and frequently speaks about how AI is transforming the way people find and consume information, its impact on digital media, and how organizations can harness it to evolve.