Copy linkEmailFacebookWhatsAppXLinkedInBlueskyThreadsImpact Link
SaveSaved
This story is available exclusively to Business Insider
subscribers. Become an Insider
and start reading now.Have an account? .
2019-10-03
Queso has always been a thorny subject at Chipotle.
For years, the fast-casual chain refused to add the cheesy dip to the menu, despite customers' pleas. Chipotle executives did not initially believe that an all-natural queso recipe was even possible.
Then, in 2017, the chain changed its tune. Chipotle was struggling to boost sales and rolled out an all-natural queso to win over customers.
Chipotle has continued to tweak the recipe over the last few years, producing a notably better queso. Then, in September, the chain began testing queso blanco.
At recent Chipotle event, Business Insider had the chance to taste test the new queso blanco. We walked away hoping that Chipotle ditches the old recipe in favor of the new flavor.
Chipotle's queso blanco is made with two types of aged cheeses and uses serrano, poblano, and chipotle peppers.
Irene Jiang / Business Insider
The new queso comes as part of a recent wave of innovation at Chipotle, as the chain tests more products and launches carne asada as a limited-time offering.
Irene Jiang / Business Insider
The queso currently in testing is more rich and flavorful than the version in stores, with a somewhat smoky — but not overwhelming — undertone.
Irene Jiang / Business Insider
It still doesn't have the goopiness of a Velveeta-based dip made with artificial ingredients, which remains my preferred queso, but its far smoother than quesos past, with an almost silky texture.
Irene Jiang / Business Insider
For me, there's no comparison: the new queso is far superior, in both texture and flavor.
Irene Jiang / Business Insider
Chipotle's vice president of brand marketing, Stephanie Perdue, told Business Insider that the new queso is being tested as a possible replacement for the current menu item, but that no decision has been made yet.
Irene Jiang / Business Insider
"It's been going extremely well, really great customer feedback," Purdue said. "We'll just be testing, and then if it's successful we'll have it as an option for 2020."
Irene Jiang / Business Insider
Read next
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Find her on Twitter at @Kate_H_Taylor. Send your tips about business and individuals deserving of a deep-dive feature to ktaylor@bjinnox.com. You can also get in touch via the Signal encrypted messenger app at (646) 768-4740.
Irene is a reporter for Voices of Color covering racial justice and stories for communities of color. She formerly reported on independent restaurants for the retail team. She is a Northwestern University graduate and former Fulbright Morocco researcher, and she is originally from Seattle, Washington. You can follow her on Twitter at @irenethesupreme.