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A senior Facebook exec in the UK is leaving to head up Snapchat's European office

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Claire Valoti
Claire Valoti.  Twitter/clairevaloti

Claire Valoti, the director of agency partnerships at Facebook in the UK, is leaving the company to join Snapchat to head up its European operation, Campaign reports.

Snapchat recently hired a collection of high-profile executives to join its team in Europe. Those hires include:

  • Jonathan DaviesBuzzFeed's former director of brand partnerships for Europe.
  • Camilla Schilbach, former GameAnalytics business development director, and before that the head of AOL Advertising UK group.
  • Tariq Slim, Twitter's former head of telco and tech for the UK.
  • Adrian King, a former member of Twitter UK's ad sales team.

We reported back in October that Snapchat was still looking for someone to head up its new office. Valoti has worked at Facebook since 2013, which she joined after leaving mobile marketing company Weve. She's joining Snapchat as general manager of UK sales.

Snapchat provided this statement to Business Insider: "We're thrilled to have Claire join the Snapchat family and help grow our team and efforts in the UK."

The person leading Snapchat's expansion in Europe is Imran Kahn, the company's chief strategy officer. He's been meeting potential candidates for the top role for months now, and the process has reportedly been ongoing since the Cannes Lions Advertising Festival, which took place in the south of France in June.

Snapchat has still yet to open its own office in the UK. "Snapchat Limited" first incorporated as a private limited company in the UK in September, registered to an office at 90 Fetter Lane, London, according to documents registered with Companies House. However, that's likely an address listed for accounting purposes only.

Facebook said in a statement to Campaign that "Claire leaves Facebook at the end of next week and we thank her for all the contribution Claire has made to the team and FB over the last two years."

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James was the technology editor at Business Insider UK from its launch in 2014 up to 2018. Before joining Business Insider, James was a Contributing Editor at The Daily Dot, and the Deputy Editor of The Kernel. Disclosure: James has an ISA and pension, which are managed by Nutmeg and Aegon respectively. It's possible that they could choose to invest in technology companies, but James doesn't make any investment decisions.
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Lara O'Reilly
Lara O'Reilly is the anchor of the CMO Insider newsletter.She is a chief correspondent who has covered the digital advertising, marketing, and media industries since 2010. Her current beat includes big tech companies like Alphabet and Meta, adtech firms, agencies, publishers, the creator economy, and CMOs.Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was previously Business Insider's senior global advertising editor from 2014 to 2017.Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network. She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions.To get in touch with Lara O'Reilly, email loreilly@bjinnox.com or contact her on Signal at @loreilly.71