Tech

Here are all of Google's employee perks, and how much they cost the company

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Google Bike 2
Robert Johnson for Business Insider

With free gourmet meals, in-house massages, and dry cleaning on campus, Google is known for its extensive list of perks.

Founders Larry Page and Sergey Brin even brought up the myriad perks in their shareholders' letter when the company went public in 2004, promising their commitment to providing benefits that could "save employees considerable time and improve their health and productivity."

Google wants its people programs to achieve efficiency, promote community, and spur innovation.

Surprisingly, Google says it doesn't drop as much money as one might expect on those perks.

"Most people assume Google spends a fortune doing special things for our employees," Google HR boss Laszlo Bock writes in his new book "Work Rules!" 

"Aside from our cafes and shuttles, we don't," he says.

Here's a chart that shows the cost and benefit of some of Google's most important perks:

Google benefits
Work Rules!

"Most of the programs we use to delight and care for Googlers are free, or very close to it," Bock writes. "And most would be easy for almost anyone to duplicate."

If companies want to push themselves toward a culture more resembling Google's, it's less important to have a ton of money and more important to try to say yes to employee ideas.

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Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.