Retail

Costco is telling Instacart shoppers: Stop lurking in the parking lot while you wait for orders

Costco shoppers leave a Costco Wholesale in Cranberry Township, Pa., Saturday, May 22, 2021. ()
Some Costco stores are telling Instacart shoppers that they can't wait in their parking lots while waiting to claim an order. Instead, they have to find "off-site" parking. Gene J. Puskar/AP
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Instacart shoppers have gotten used to hanging out at grocery store parking lots while waiting for orders. But now, some Costco stores have started asking them not to, according to interviews with shoppers and a review of Reddit posts and discussions on the policy. 

One Reddit poster shared a screenshot of the Instacart app showing potential stores in the Los Angeles area for the shopper to visit. Below one of two Costco locations was a notice: "Store policy requires waiting at offsite parking." The other Costco location did not include the same warning.

"I'm sure there are some people who are doing dumb stuff in parking lots," one commenter on the Reddit post said. "But for the vast majority of us, we're just waiting in our cars, minding our business. Possibly with the engines running if necessary. So the stores probably want their lots available for customers instead."

Instacart does not require shoppers to wait in a store's parking lot to be eligible for an order. But it does tell its contractors that they have better odds of scoring an order or a batch of orders if they are close to a store, according to conversations with Instacart shoppers. The app also shows contractors where the busiest stores for Instacart orders are.

Many Instacart shoppers used to be able to claim orders even when they were at home or miles away from the store. But competition for orders has increased. Instacart hired additional shoppers during the pandemic, but as more customers felt comfortable shopping in-person, demand for grocery delivery has slowed from highs early on in the pandemic. As a result, many drivers pull into store parking lots and watch the app in hopes of scoring better orders. 

Instacart told Insider that it allows Costco and other retailers it works with to set policies like the offsite requirement. "Shoppers who are shopping an active batch may utilize the Costco parking lot," Instacart said.

"Access to batches extends beyond each Costco parking lot," the company said. "If a particular store has a specific policy related to its parking lot, it should not have an impact on shoppers' ability to see available batches."

It's unclear how Costco is monitoring its parking lots or enforcing this requirement. A Costco spokesperson did not immediately respond to Insider's request for comment.

Unlike other big-box stores such as Walmart and Target, Costco has invested comparatively little in simplifying the fulfillment of e-commerce orders.

The warehouse club instead operates with a three-track system that relies on Instacart for same-day services for fresh and frozen goods picked from local warehouses. Costco has cracked down on unauthorized membership sharing but allows non-members to purchase items through Instacart.

Meanwhile, two-day orders for non-perishable groceries and standard delivery for everything else available on the website are typically shipped from dedicated fulfillment centers.

Walmart and Target offer same-day delivery options that are relatively seamless within their respective websites and apps. Shoppers at either chain can pick between having orders delivered to their homes or arranging curbside pickup at a store. The companies have been fine-tuning both systems for several years.

Costco, in contrast, only began experimenting with curbside pickup at a few stores in early 2021.

Are you an Instacart shopper or a Costco employee? Do you have a story idea? Reach out to Alex Bitter at abitter@insider.com or Dominick Reuter at dreuter@insider.com.

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Dominick Reuter
Dominick Reuter
Dominick Reuter is a senior retail reporter for Business Insider, primarily covering Walmart, Target, and Costco. His stories tend to focus on issues and trends that affect employees and customers.Prior to joining BI in 2019, Dominick worked for more than a decade as an independent photojournalist covering a wide range of stories for global wire services and newspapers, including Reuters, the Wall Street Journal, and Agence France-Presse.Dominick studied photojournalism at Boston University and later earned a Masters in business and economics journalism from Columbia University.If you're an employee or customer with a story to share, please contact me via email or text/call/Signal at 646-768-4750.
Screen Shot 2020 09 04 at 6.22.07 PM
Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@bjinnox.com or via encrypted messaging app Signal at +1 (808) 854-4501.