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DocuSign's former CEO tells BI the 2 habits that can make you nearly layoff-proof

Dan Springer is wearing a blue tie and a suit.
Dan Springer, the former CEO of DocuSign, said that building up your skills and staying committed to your company "pays a huge dividend in your employability." Dan Springer
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Dan Springer, the former CEO of electronic signature company DocuSign, told Business Insider that there are two things people can do to lower their risks of being laid off — one big-picture and one smaller.

Springer was DocuSign's CEO from 2017 to 2022. He left DocuSign's board in April and joined Ironclad, a Franklin Templeton-backed contract management software company, as CEO in the same month.

"The macro piece is, you need to invest in your capabilities, and as new technologies come along, you have to embrace them," Springer said.

Springer referenced the rise of Apple's iPhone, which launched in 2007 and displaced incumbent players like Blackberry.

"When the iPhone came out and mobility became part of business, there were some people who said, 'I'm just staying with my Blackberry. I'm using it for emails, and I don't care about apps.' Five years later, they're a dinosaur," he added.

Springer said the micro factor relates to how invested people are in their companies' work. He said that people who want to be the "most employable" need to be "really committed to the company and constantly just apply yourself to make your company successful."

"Companies aren't perfect, but for the most part, companies figure out who the best employees are. They want employees that are culture builders, the ones that are working hard to serve our customers, doing all the right things," Springer said.

"If you really apply yourself and don't become cynical about that, then I think you become really valuable to the company, and you're always going to be needed," he added.

DocuSign's stock soared in the pandemic, but cratered about 80% from its summer 2021 peak to Springer's departure a year later.

Springer's tenure as DocuSign CEO coincided with the rapid expansion of the company's workforce. The company went from 2,255 employees in January 2018 to 7,461 employees in January 2022.

After Springer stepped down as CEO in June 2022, DocuSign underwent three rounds of layoffs.

The first round took place in September 2022, when DocuSign said it was laying off nearly 700 employees, or 9% of its workforce.

Months later, in February 2023, DocuSign said it was laying off about 700 employees, or 10% of its workforce.

Its last round of layoffs took place in February 2024, when DocuSign laid off 440 workers, or 6% of its employees. The company said in an SEC filing that it had 6,838 employees as of January 31, 2025.

Mass layoffs have gripped the tech industry in recent years. In July, Microsoft said it was laying off around 9,000 employees, or about 4% of its total workforce. The company previously announced layoffs affecting around 6,000 workers in May.

In 2023, Meta CEO Mark Zuckerberg embarked on what he called a "year of efficiency." Zuckerberg said in March 2023 that he was axing 10,000 employees, just months after the social media giant had laid off 11,000 employees in November 2022.

That's on top of the threat posed by AI, which some business leaders say could result in fewer jobs. Anthropic CEO Dario Amodei said in a May interview with Axios that AI could eliminate 50% of entry-level office jobs in the next five years.

In September, Federal Reserve Chair Jerome Powell told reporters that AI was probably having an effect on the job market, though it is "hard to say how big it is."

"It may be that companies or other institutions that have been hiring younger people right out of college are able to use AI more than they had in the past," Powell said.

"That may be part of the story. It's also part of the story, though, that job creation more broadly has slowed down," he added.

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Kwan Wei Kevin Tan
Kwan Wei Kevin Tan
Kevin was a reporter at Business Insider's Singapore bureau. He reported primarily on the ins and outs of the business world, whether it be breaking news, covering CEO moves, tracking quarterly earnings, or writing explainers.He also covered careers and workplace issues, and has written about career transitions, the FIRE lifestyle, the college internship arms race, and the job hunt struggles faced by computer science majors.BackgroundKevin joined Business Insider's Singapore bureau in 2023. Before that, he was a civil servant at Singapore's Ministry of Sustainability and the Environment. He was appointed to the Singapore government's Public Service Leadership Programme, a talent development programme that develops capable and talented individuals for key leadership positions in the public service.Kevin’s journalism career began in college, where he first worked as a researcher for Channel NewsAsia and The Economist, and later as an intern reporter at Bloomberg News. In 2017, the Queen Elizabeth Diamond Jubilee Trust awarded him the Leading Change Journalism Bursary. His stories have appeared in numerous publications, including Fortune, The Japan Times, and The Edge Singapore.Kevin holds a bachelor’s degree in business administration from the National University of Singapore, where he was an NUS Merit Scholar. He was also the recipient of the PwC Whole Leadership Award, the NTUC Income Prize, the CFA Singapore Prize, and the Outstanding Undergraduate Researcher Prize.