Retail

Domino's Unveils 'Domicopter' Drone For Delivering Pizzas

Read in app

With all the talk of unmanned drones it's not surprising a retail company is trying to get a slice of the action.

A video of Domino's new "DomiCopter," a pizza-delivering multicopter drone, was posted on YouTube and has received a lot of attention.

The one-minute video of the remote-controlled drone shows it wisp two pizzas into the air and deliver them to a customer. 

According to The Huffington Post, the video was filmed in the UK as a marketing tool for the pizza chain and there no plans to actually use drones to deliver pizzas.

Currently, civilian companies may not operate a UAS as part of a business without obtaining a Special Airworthiness Certificate - Experimental Category (SAC-EC), according to the FAA.

Check it out: 

Read next

Michael Thrasher is an intern who writes for the retail section of Business Insider. Michael previously was a crime and court reporter at The Athens Messenger in Athens, Ohio. He graduated with a degree in English from Ohio University in 2012.