Strategy

An executive coach lays out exactly how to guarantee a promotion within a year

erica keswin exec coach
Make sure you have champions besides your manager, says Erica Keswin, pictured. @telyfoto
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Erica Keswin calls it "playing the long game."

If you know you'd like to be promoted within the next year, you've got to start thinking — and talking — about your plan today.

Keswin is a workplace strategist, a former executive coach at New York University's Stern School of Business, and the author of "Bring Your Human to Work." When she works with clients on taking the next steps in their career, she recommends that they build relationships throughout their organization.

That way, Keswin said, "you have champions in other areas" — not just your manager and your team.

Keswin said a great way to forge those relationships is to join employee resource groups — for example, a group for women or for millennials. "Maybe you go in there and you take on a leadership role and you help plan events and you connect with the people," she said.

These are all ways of "broadening your reach within an organization" (in addition to supporting a cause you're passionate about or learning more about it).

Read more: A former Googler and Facebook exec shares the best way to show your boss you deserve a promotion

Another piece of earning a promotion is simply communicating with your boss, Keswin said, and being specific about what it is that you want.

"Do you want a higher title? Do you want more money?" she said. If you want a promotion because you feel like you're stagnating and not growing, find a way to convey that.

You might also consider volunteering for projects outside your current role and responsibilities.

Keswin gave an example of how you might frame the request to your manager: "The sales role has been great, but when I look forward, I would love to get exposed to different areas in the company. I know there may not be a role currently in marketing, but I would be open to doing a project even on the side of my current job."

Keswin said, "It comes back to knowing who you are and what you want."

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Shana was a correspondent for Insider, where she covered career development and workplace culture.In 2022, she published "Don't Call It Quits" to help professionals who feel stuck in their careers find greater happiness at work.Shana spearheads the HR Insider series, for which she's interviewed talent chiefs at Microsoft and Goldman Sachs, shared tips from an ex-Googler on knowing when to change jobs, and demystified the hiring process at Salesforce. She regularly publishes news analysis; past topics have included burnout among US workers, gender and racial dynamics within HR, and the hybrid workplace.She has moderated programs at Chief and the Harvard Business School Club of New York and has appeared on Cheddar and Bold TV.Before beginning her career in journalism, Shana studied English and psychology at Brandeis University and received her master's degree in English literature from Columbia University.