As Tesla CEO Elon Musk walked onstage for the company's Model Y unveiling Thursday night, a cry from the audience pierced the design studio's air: "I like your shoes!"
That prompted Musk to kick off the show with an impromptu karate kick to show off the sneakers, a pair made specially for the billionaire by DM Custom Sneakers, the company confirmed to Business Insider.
According to the shoemaker's Instagram page, which first posted photos of the shoes in January, the Jordan 1 sneakers were reconstructed using fine leather, featuring a laser-cut toe box with the Tesla logo, on top of "genuine python and black hair on hide." Here's a closer look:
According to the company, a "close friend" of Elon Musk who is also a Tesla investor ordered the shoes on Musk's behalf.
The shoes don't appear to be for sale, but a similar non-Tesla version of the red and black Jordans sells on the company's website for $950. If you're interested in buying them, you'll have to supply the base shoe as well, which retails for more than $100.
On Twitter, Tesla fans immediately noticed the flashy shoes.
—LikeTesla (@LikeTeslaKim) March 15, 2019
—Barstool Niloc (@niloc21seven) March 15, 2019
—Philipp Moehring (@pmoe) March 15, 2019
More from Tesla's Model Y event:
- Tesla just unveiled its Model Y — here are the best features of the $39,000 SUV
- Wall Street is warning Tesla's new SUV could 'cannibalize' its Model 3. Here's what analysts are saying about the Model Y
- The Tesla Model Y has staggering specs — but it isn't a major new design for Tesla
- Elon Musk just unveiled Tesla's newest car, the Model Y SUV
- Tesla opens up orders for its long-awaited Model Y SUV, but production won't begin for a while
