Tech

Elon Musk says X may go behind a paywall for everyone so he can 'combat vast armies of bots'

Elon Musk in a suit and white bow tie.
Elon Musk. Theo Wargo/WireImage via Getty Images
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Elon Musk said X, his social-media platform previously known as Twitter, might be introducing a paywall for all users.

"The single most important reason that we are moving to having a small monthly payment for the use of the X system, is it is the only way I could think of to combat vast armies of bots," Musk said during a livestream on X with Israel's prime minister, Benjamin Netanyahu, on Monday.

Musk told Netanyahu that having a payment system and prioritizing premium users' posts would help minimize the influence of bots.

"Because a bot costs a fraction of a penny, call it a tenth of a penny, but even if it has to pay a few dollars or something, some minor amount, the effective cost of bots is very high," Musk said.

Musk said he believed the paywall would be critical if X was to deal with bots on the platform.

"We are actually going to come up with a lower-tier pricing. We want it to be just a small amount of money," Musk said. "It's a longer discussion, but this is actually the only defense against armies of bots."

This isn't the first time the billionaire has considered having a paywall for all X users.

Musk had discussed the idea with one of his advisors, the venture capitalist David Sacks, last year, the tech newsletter Platformer reported.

Musk has introduced a flurry of changes to the platform since he bought it in October 2022.

Besides renaming Twitter to X, Musk replaced the platform's legacy verification program — the blue ticks that verified the authenticity of famous personalities — with the Twitter Blue subscription program in April.

The changes are part of Musk's attempts to put the platform on a path toward profitability. In July, the billionaire said in an X post that the company was in a difficult financial position.

"We're still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load," Musk said in his July post. "Need to reach positive cash flow before we have the luxury of anything else."

Representatives for X did not immediately respond to a request for comment from Insider sent outside regular business hours.

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Kwan Wei Kevin Tan
Kwan Wei Kevin Tan
Kevin was a reporter at Business Insider's Singapore bureau. He reported primarily on the ins and outs of the business world, whether it be breaking news, covering CEO moves, tracking quarterly earnings, or writing explainers.He also covered careers and workplace issues, and has written about career transitions, the FIRE lifestyle, the college internship arms race, and the job hunt struggles faced by computer science majors.BackgroundKevin joined Business Insider's Singapore bureau in 2023. Before that, he was a civil servant at Singapore's Ministry of Sustainability and the Environment. He was appointed to the Singapore government's Public Service Leadership Programme, a talent development programme that develops capable and talented individuals for key leadership positions in the public service.Kevin’s journalism career began in college, where he first worked as a researcher for Channel NewsAsia and The Economist, and later as an intern reporter at Bloomberg News. In 2017, the Queen Elizabeth Diamond Jubilee Trust awarded him the Leading Change Journalism Bursary. His stories have appeared in numerous publications, including Fortune, The Japan Times, and The Edge Singapore.Kevin holds a bachelor’s degree in business administration from the National University of Singapore, where he was an NUS Merit Scholar. He was also the recipient of the PwC Whole Leadership Award, the NTUC Income Prize, the CFA Singapore Prize, and the Outstanding Undergraduate Researcher Prize.