Entertainment

Emma Stone says becoming Cruella de Vil was 'difficult' due to Disney's smoking ban in its films

Cruella Emma Stone Disney
Emma Stone in "Cruella." Disney
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When you watch Disney's latest film "Cruella," you might notice that Emma Stone's version of Cruella de Vil will be missing one iconic piece from the "101 Dalmations" villain's ensemble. She doesn't have a long cigarette attached to a fancy holder.

"That is not allowed in 2021," Stone told The New York Times. "We are not allowed to smoke onscreen in a Disney film."

The Oscar-winner admitted it was a bummer to not go full de Vil in her onscreen portrayal.

"It was difficult to not have that cigarette holder," she said. "I was so excited to have that green plume of smoke in there, but it was not possible."

101 Dalmations Cruella Disney
Cruella de Vil in "101 Dalmations."  Disney

Stone wasn't joking about not being allowed to smoke in a Disney movie. Since 2007, Disney banned onscreen smoking from any of its productions. Then in 2015, the ban was extended to Disney-owned companies such as Marvel, Pixar, and Lucasfilm.

Disney is not the only studio with the ban. Over the years more studios have gradually set smoking bans for their projects, including Warner Bros., Universal, Paramount, and Sony. Most recently in 2019, Netflix said it would ban smoking from its programming that's rated TV-14 and below.

Disney's latest version of "Cruella" is a prequel story, introducing the villain as Estella before she became a puppy-hunting fashionista. 

In a review, Insider's Kirsten Acuna said the film "is at least half an hour too long with a twist that's a bit predictable. Still, it's a movie you can't stop watching because you want to see Stone make her big entrance as the Queen of Mean as teased in trailer after trailer."

The film opens in theaters on Friday and is available on Disney Plus for $29.99.

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Jason Guerrasio
Jason Guerrasio
Jason Guerrasio is an award-winning entertainment correspondent at Business Insider and has covered various aspects of the film industry for over two decades. On the site, his reporting can range from what's going on behind the scenes at some of the biggest companies in Hollywood, colorful interviews with some of the most well-known names in entertainment, and exploring the darker side of the industry.In 2020, Jason received the New York Press Club award and Los Angeles Press Club award for his story on the rise and fall of MoviePass. It has since been made into the Emmy-nominated HBO documentary "MoviePass, MovieCrash."Previous to BI, Jason was the managing editor at Filmmaker Magazine, one of the leading publications in the independent film industry. He's also written for numerous publications over the years, including Vanity Fair, Esquire, Rolling Stone, Vulture, Variety, and indieWire.Popular ArticlesMary Carole McDonnell built a true-crime empire. Then the FBI came for her. Growing up Marvel: The tormented life of Stan Lee's child, JC LeeA bullet. A legend. A lie. Bufford Pusser killed his wife, authorities say. What happens to his legacy now?