Tech

Equinix is arming its data centers with the latest cooling technology to prepare for the AI boom

A rear door heat exchanger at an Equinix data center
Equinix is installing advanced liquid-cooling technology in more than 100 of its data centers. Behnam Barghabany
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Equinix is preparing for the generative-AI boom by arming more than 100 of its data centers with advanced liquid-cooling technologies.

The data-center operator has begun work on building the infrastructure necessary to support new technology, such as direct-to-chip cooling and rear-door heat exchangers, in more than 100 of its data centers in 45 locations around the world, including London, the San Francisco Bay Area, and Singapore.

Equinix is one of the largest data-center companies in the world. Its 250 data-center facilities rent space, hardware, and broadband to other companies to store data and run workloads in the cloud.

As companies start to experiment with AI applications, industry experts have raised concerns over the vast amounts of power those workloads require to run. Generative-AI applications run on GPUs, which are more powerful than chips used to run regular cloud services — but also heat up much faster.

"It is absolutely essential that data-center providers enable more businesses to use the most performant cooling technologies to support their AI and other compute-intensive workloads," Jon Lin, the executive vice president and general manager of data-center services at Equinix, said.

The data centers will include new liquid-cooling technology, which helps lower the temperatures of Equinix's machines. This lets their fans to work at lower speeds, saving energy and money.

In addition, the data centers will use direct-to-chip technology powered by cold plates on top of chips inside servers, as well as rear-door heat exchangers, which work like radiators and allow cool air to flow into a rack of servers as hot air flows out.

Lin said the rise of generative AI, along with increasing customer interest in energy efficiency and sustainability, drives the push for "standardization" of the latest technologies.

Equinix is working quickly, Lin said. The first of the company's data centers to host the new technology will be completed in the first quarter of 2024. Lin said Equinix already offers in-rack heat exchangers at most of its locations and has typically provided more advanced technologies on a "bespoke" basis.

"The availability of highly efficient data-center capacity will be foundational to mitigating the carbon impacts of advanced computing," Lin said.

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Ellen Thomas Business Insider
Ellen Thomas
Ellen Thomas was an investigative reporter on Business Insider's technology desk. Her recent work focused on the data center construction boom, energy, and the economy."The True Cost of Data Centers" series won the 2025 George Polk Award for Environmental Reporting and a Best in Business honorable mention from the Society for Advancing Business Editing and Writing (SABEW). Her investigation on Amazon data centers in Virginia was honored in 2024 by the National Association of Real Estate Editors. Occasionally, public records searches lead her to work off-beat. Recent coverage includes Floyd Mayweather's financial troubles and ICE's $1 billion in warehouse purchases under former DHS Secretary Kristi Noem. Before joining Business Insider, Ellen spent five years covering retail and the beauty industry for WWD. Selected stories:Data centersAmazon built a data center empire in Northern Virginia. It's using as much energy as a major city.Data centers have become an economic powerhouse. Now they're throwing their weight around in Virginia politics. SCOOP: An on-site natural gas plant will power Stargate's first data center in TexasIn the biggest market for data centers, Big Tech flashes cash and influenceOracle got big tax breaks in Texas. Now its going back for more.ICEHere's where ICE is spending big to turn warehouses into detention centersFloyd MayweatherIRS seeks $7.3 million from Floyd MayweatherFloyd Mayweather accused in lawsuits of owing millions for luxury watches, gold, and rent on palatial apartmentMoney to blow: Inside Floyd Mayweather's lavish, debt-filled post-boxing lifeFloyd Mayweather's fitness business is on the ropes. Gym owners are punching back.Floyd Mayweather Jr. bragged about a $400 million property deal. There's just one problem. SalesforceSCOOP: Slack CEO Stewart Butterfield to exit in JanuaryLeaked document lays out Salesforce plan to hit 30% marginsBenioff v. Benioff: Inside 18 Difficult Months at SalesforceRetailUnilever bought Dollar Shave Club for $1 billion. Now, insiders — and even its own CEO — are calling the acquisition a failure. Lady Gaga's Haus Beauty launch on Amazon bombed and triggered a 'mass exodus' of talent. Now its pinning its hopes on a rebrand and Sephora debut. How a German princess and political journalist and with a powerful royal social network became the CEO of the Kardashian beauty brands