Personal Finance

Confusing This One Phrase Could Cost You More For Financial Advice

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Have you ever come across a "fee-only" financial advisor?

How about one who is "fee-based?"

The two terms sound confusingly similar, but it's the former most of us will want to seek out.

That's because "fee-only" means you'll pay that advisor only his or her fee, no matter how the two of you work together. Certified financial planners, who are held to fiduciary duty (they are required by their certification to act in your best interest), tend to be fee-only.

Fee-based advisors, on the other hand, start with their fees — and are then permitted to add commission on top of it, for selling products such as mutual funds or insurance.

The potential conflict of interest is obvious: When an advisor is compensated by what they sell you, they may be more likely to try and make that sale. Since they aren't bound by fiduciary duty, they aren't obliged to tell you if that sale is necessarily in your best interest. 

Although it sounds tricky, fee-based advice isn't inherently a bad thing. Sure, fee-based advisors are able to sell you financial products, but you're free to make your own decisions about where your money goes. Plus, a particular fee-based advisor might be the best person suited to your situation, and with whom you feel most comfortable.

That said, working with one could cost you more than you expect to pay.

If you aren't interested in taking that risk, most fee-only advisors disclose that fact right on their websites. And before hiring an expert, you can always ask. In fact, a commonly recommended question to ask a potential advisor is a straightforward way to distinguish between the two types of fee structures and determine exactly how a professional is compensated: "How do you make your money?"

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Libby Kane was a personal finance expert who has reported and edited stories about money for more than 10 years. She previously held the Certified Financial Education Instructor (CFEI) certification issued by the National Financial Educators Council.Experience She has written and edited articles on everything from investing tips to model budgets and has interviewed dozens of authors, financial planners, and early retirees to share their advice, experiences, and insights with a global audience. Before joining Business Insider in 2014, she was an associate editor at LearnVest, a personal finance site to help women learn about money. Her work has appeared on sites such as MSN, AOL, Forbes, Slate, and The Street.Her team at Business Insider has tackled projects including:• Women of Means, a series about women taking control of their finances• Inside the Racial Wealth Gap, an exploration of the causes, effects, and potential solutions of the racial wealth gap in the US (finalist, Drum Award, "Editorial Campaign of the Year," 2021)• Strings Attached, a series of essays from people who have left insulated communities and how that journey affected their relationship with money• Master Your Money, a year-long guide for millennials on how to take control of their finances  (first runner up, Drum Award, "Best Use of Social Media," 2022)• The Road to Home, a comprehensive guide to buying your first house (silver award winner, National Association of Real Estate Editors, "Best Multi-Platform Package or Series – Real Estate," 2022)Libby believes in one universal truth about money: Advice is never for everyone. The best strategies, tools, and products depend on your preferences, financial situation, history with money, and goals.ExpertiseHer expertise includes:• Behavioral finance• Early retirement• Budgeting• Saving moneyEducationLibby holds a bachelor's degree from Wellesley College.Outside of personal finance, Libby enjoys reading, baking, and walking her dog.