Tech

Flock is tightening its safeguards as America reckons with a rapidly expanding surveillance network

A Flock camera monitors a roadway while a gray sedan passes by.
Flock's updates include changes in the retention period and new search requirements for police. Justin Sullivan/Getty Images
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Flock Safety is making changes in the wake of public backlash and media reports scrutinizing how its cameras are being used to surveil American drivers.

Flock's move to tighten its privacy and accountability safeguards, including new requirements for law enforcement, highlights the pressure the surveillance company faces over concerns that its camera network could be misused.

In a Thursday blog post, CEO Garrett Langley outlined changes that "came from listening," including shortening the recommended default retention period for license plate data from 30 to 7 days, though the company said existing customers can keep their "current, democratically approved retention periods."

The company will also require law enforcement customers to use a tool designed to flag potentially improper searches and, by the end of the year, require case codes for searches.

"For us, this is an evolution, it's another chapter in a long book for a company that's trying to build a safer America," Langely said in a video sent to Business Insider. "I think we're at a time right now, as a society, where, even outside of public safety, we're asking the question, 'Where do private businesses have responsibility and an obligation to go above and beyond legislation?'"

Flock's cameras use machine learning to capture vehicle license numbers and letters, along with features such as dents, models, bumper stickers, and color. They're typically mounted atop street signs, traffic lights, and utility poles.

The Atlanta-based startup, which was recently valued at $8.4 billion, said it has deployed cameras in over 6,000 communities across the United States.

Law enforcement is increasingly relying on Flock cameras to track down vehicles and locate crime suspects. However, backlash is bubbling among Americans over privacy concerns, data sharing with federal officials, and potential misuse of the cameras. Dozens of communities have canceled, paused, or suspended contracts as a result.

Business Insider has reported on cases in which misreads by Flock's automated license plate readers, or a lack of verification by officers, resulted in innocent people being stopped at gunpoint or detained in jail, among other outcomes. Business Insider also reported that in one California town, Flock misread license plates in 71% of the alerts it sent to police.

On August 2, The Washington Post reported that at least 50 law-enforcement officers had been charged with or accused of misusing license-plate-reader systems. Flock cameras were used in 46 of those cases.

Flock alluded to multiple arrests of law enforcement officers in connection with its systems in its Thursday blog post.

"In recent weeks, those reviews have been associated with arrests of several law enforcement officers who allegedly abused the system," the company wrote.

While Flock will require law enforcement to input case codes for searches by the end of the year, the company said it will allow them to bypass the requirement "in emergencies," though those searches "will be flagged for administrator review."

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Ben Shimkus
Ben Shimkus is a reporter for the Business News desk. He writes about cars, transportation, retail, and jobs. Ben's reporting has appeared in Rolling Stone, The Verge, Automotive News, USA Today, AutoBody News, LGBTQ Nation, TopSpeed, and Out Magazine. He's also held staff writing positions at The U.S. Sun and the Daily Mail. He graduated from NYU with a Master's in journalism in 2024. Email Ben at bshimkus@insider.com or message him privately on Signal at bshimkus.41. 
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Lauren Edmonds is an award-winning reporter on the Business News team. When news isn't breaking, she covers how AI and data centers impact communities across the US. She also writes about personal finance, paths to financial freedom, and contributes to Business Insider's Young Geniuses series. Lauren has previously covered lifestyle and entertainment, digital culture, and more. She has a master's degree from Columbia University Graduate School of Journalism and resides in New York City.Do you have an interesting story to tell? You can reach Lauren at ledmonds@bjinnox.com or on Signal at ledmonds0.07.StoriesThe bipartisan backlash to Big Tech's AI data centers is getting harder for politicians to ignoreI spent 4 hours at an AI data center town meeting. Things got rowdy.Meet the MAGA darling mobilizing Americans against Big AIKevin O'Leary defends his Utah data center project: 'Think about the number of jobs'Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok editsHere's all the free money Trump's talked about giving Americans during his second term — and where it all standsA 17-year-old earned $72,000 after investing his e-commerce profits into stocks. Here's why he bet on the tech industry.Lawmakers float a nationwide basic income experiment that would cover the cost of a 2-bedroom apartmentAmericans ditch suffocating healthcare costs and divisive politics to retire in Italy: 'It's the way they approach life'