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David Gray/REUTERS
China has built copycat versions of everything from world landmarks to Apple stores, but one of its more ambitious knockoffs has to be Florentia Village, a replica Italian town replete with canals, mosaics, and ornate fountains.
2013-03-05
The village, which sprang up near the port city of Tianjin in 2011, is actually an outlet mall with more than 200 shops. And while classic Italian brands like Fendi, Gucci, and Prada are represented, there are also British, US, and China-based retailers in the mix.
But people don't just come to Florentia Village for designer goods.
"It's better than the Italian Embassy building in Beijing," one visitor told The Telegraph. "The architecture here is truly splendid, so I came to enjoy the aspect of the place and take pictures. I'll try to sell them to the tourism websites."
And unlike a knockoff version of an Austrian village that had residents of the original town in an uproar last year, Florencia Village has a stamp of approval — it was built by an Italian developer.
Welcome to Florentia Village, on the outskirts of Tianjin in northern China.
David Gray/REUTERS
Accessible from Tianjin and Beijing by high speed rail, it gets between 10,000 and 25,000 visitors a day.
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Julie Zeveloff West is Director of Editorial Product Strategy at Business Insider. She was previously Chief of Staff to Business Insider's editor-in-chief.Julie was the editor-in-chief of the Life division, where she oversaw Business Insider's entertainment, health, food, travel, style, parenting, and digital culture coverage. She was also a Deputy Editor for the site's business section, where she oversaw the lifestyle, transportation, retail, education, and lists & rankings sections, as well as its social media and graphic design teams. Before joining Business Insider in 2010, she was a reporter at Law360, where she covered international trade.In 2019, she was chosen as one of the Folio: Top Women in Media honorees in the Up and Comers category. Julie graduated from Cornell University and holds a master's degree from Columbia University's Graduate School of Journalism.