Retail

Impossible Foods founder Pat Brown is taking a leave of absence less than 2 months after launching an innovation arm at the plant-based meat company

Former Impossible Foods CEO Pat Brown adjusts his glasses while speaking at the Consumer Electronics Show in Las Vegas on January 6, 2020.
Former Impossible Foods CEO Pat Brown speaks in Las Vegas in 2020. David Becker/Getty Images
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Impossible Foods founder Pat Brown is taking a leave of absence from the plant-based meat company, Insider has learned.

Brown's leave started this week, according to an email sent to staff and shared with Insider by two employees. He is expected to return to the company in March 2023, according to the email, which did not give a reason for the decision.

Projects that Brown had been working on will be put on hold until he comes back to the company, including Impossible Labs, an innovation arm that Brown has spearheaded for less than two months.

A spokesperson for Impossible did not immediately respond to Insider's request for comment.

Brown's leave marks his latest professional move at Impossible over the last eight months. In September, he stepped down as chief science officer to lead Impossible Labs. The news followed Brown stepping down as CEO in April. He handed the role to Peter McGuinness, a veteran of Greek yogurt maker Chobani and alum of multiple advertising agencies.

Brown had served as CEO of Impossible since he founded the company in 2011.

Impossible employees have told Insider that McGuinness has brought more business experience to the CEO role. At the same time, some of his ambitions for the company, such as one day running an ad during the Super Bowl, seem far-fetched, employees said.

In October, Impossible laid off 6% of its staff, a move that McGuinness said at the time would allow it to "hyper grow," according to an email seen by Insider. In addition, many of Impossible's top executives have departed this year.

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@bjinnox.com or via encrypted messaging app Signal at +1 (808) 854-4501.