Strategy

How Gary Vaynerchuk Turned A Liquor Store Into A $60 Million Business

By Will Wei
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极速168赛车 04e34f68ab8fe6b361393eafd934cee5   They Get It series is supported by CDW.

Gary Vaynerchuk has been an entrepreneur his entire life. As a kid he operated a franchise of seven lemonade stands, and later on, Vaynerchuk got into the baseball card business in which he would make upwards of $3,000 a weekend just selling cards.

Then his dad forced him to quit all of his ventures and made him work in the family liquor store for minimum wage.

Using his business savvy and understanding the power of social media, Vaynerchuk has built up his family's liquor store into a $60 million business. He has also landed a million-dollar book deal (his latest book is The Thank You Economy) and a radio show, and he also started a media consulting company.

Watch our video interview above for some invaluable brand building lessons.

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Produced By: Kamelia Angelova & William Wei

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Will Wei
Will Wei
Will Wei was the Director of Video at Insider. He led the strategy and execution of video offerings for the Special Projects team.Previously, Will helped lead the Insider video team in his roles as Head of Production and Executive Producer. Before taking on a leadership role at Insider, Will was a video producer for Business Insider and Tech Insider.Will has produced interviews with Anthony Bourdain, Neil deGrasse Tyson, Chris Hadfield, Marques Brownlee, and many more.He spent a week driving across the country in a Tesla Model X with his colleague Graham Flanagan in 2017. They documented their journey every step of the way and showed what it was like to drive a Tesla and how the Supercharger network worked across America.In 2015, Will traveled to South Korea with his colleague Drake Baer. They went inside a dog cloning lab and walked viewers through the cloning process.He has also spent time in Detroit, where he spoke with realtors who uncovered the truth behind the city's $1 homes.Will has attended and covered events like CES in Las Vegas, Mobile World Congress in Barcelona, the World Economic Forum in Davos, Apple iPhone unveilings, Samsung Unpacked, and many more.He graduated from New York University, where he double-majored in journalism and economics.
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