Strategy

The CEO of a recruiting-software company that works with Slack and Airbnb explains how to build a personal brand and stand out in a sea of applicants

Daniel Chait Greenhouse
"The bar is pretty low," Greenhouse CEO Daniel Chait said. Courtesy of Greenhouse
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Looking to land a job at one of tech's darling companies in the new year? David Chait, the CEO of the recruiting-software company Greenhouse, can help.

Greenhouse's clients include some of the hottest tech startups like Slack, Airbnb, Venmo, Pinterest, and HubSpot. Of his list, Slack and Pinterest had successful openings in the public market last year, and Airbnb announced it intends to follow suit in 2020.

If you're applying for a job at one of these stellar startups, Chait said there was a relatively easy way to draw attention to yourself and up your chances of landing the role you want: Be active in your community and build your personal brand.

According to Daniel Chait, the CEO of the recruiting-software company Greenhouse, few job candidates do much to help themselves stand out amid a sea of talented applicants.

"Most people do zero," he said. "So the bar is pretty low."

Here's how to build up your personal brand if you want to land a job at Slack or Airbnb.

Maybe that means attending Meetup events for people in your industry; maybe it means staying active on Instagram if you're in a field like marketing.

Chait shared a hypothetical example of someone looking to make a career change: The person has a degree in art history, and has been working in food service, but they'd love to get a job in tech.

"Do you have a GitHub profile?" Chait said, referring to a site that hosts free programming projects. "Have you contributed to some open-source projects? Have you gone to a local technical meetup? Have you written some articles on Stack Overflow?" (Stack Overflow is a question-and-answer site for programmers.)

Dora Korpar, a former Trader Joe's employee who's now a programmer at a San Francisco startup, told Business Insider's Julie Bort that it's helpful to create a GitHub profile and participate in open-source projects, since programmers evaluate each other's work there.

Even people who started contributing to Quora and Reddit forums without any intention of finding a job have found career benefits, like potential clients looking at their profiles and getting in touch.

An additional benefit of being involved in your community, Chait said, is that you might meet people whose teams have openings. "You get the inside track," he said. (Though your willingness to schmooze at Meetup-type events depends on your feelings about the power of networking.)

"You don't have to be a Pulitzer Prize-winning author or have 2 million followers on Twitter to really stand out," Chait added. "You just have to do something that's somewhat noteworthy and different and represents you."

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Shana was a correspondent for Insider, where she covered career development and workplace culture.In 2022, she published "Don't Call It Quits" to help professionals who feel stuck in their careers find greater happiness at work.Shana spearheads the HR Insider series, for which she's interviewed talent chiefs at Microsoft and Goldman Sachs, shared tips from an ex-Googler on knowing when to change jobs, and demystified the hiring process at Salesforce. She regularly publishes news analysis; past topics have included burnout among US workers, gender and racial dynamics within HR, and the hybrid workplace.She has moderated programs at Chief and the Harvard Business School Club of New York and has appeared on Cheddar and Bold TV.Before beginning her career in journalism, Shana studied English and psychology at Brandeis University and received her master's degree in English literature from Columbia University.
Allana Akhtar was a senior health reporter for Insider, where she covers the emerging wellness industry and general health topics. During the COVID-19 pandemic, Allana wrote extensively about nurses, mask mandates, the vaccine rollout, and disparities in access to health. Her articles include features on nurses needing to re-use PPE in the early days of the pandemic, ones who struggled to get paid time off after getting COVID-19, and those who left bedside care after grueling pandemic working conditions. Allana also spoke to flight attendants and retail workers who faced violence as they enforced mask mandates, and community health workers who said they struggled to receive equitable vaccine access during the initial rollout. Allana now reports on emerging trends within the wellness industry, including the Westernization of indigenous medicine and dangerous wellness trends spread through social media. She also writes about plastic surgery, racial disparities in healthcare, and breaking health news. Allana has won numerous awards for her work, including the Best News Story by the Michigan Press Association in 2015, Best Reporter Covering Nurses in 2019, and the Morris and Lola Wasserstein Award for her contribution to the the University of Michigan's student paper as an Honors student. Before Insider, Allana wrote for USA TODAY, US News & World Report, Money Magazine, Health Magazine, Jalopnik, and more. You can email her at aakhtar@bjinnox.com, call/text her at (646) 376-6058, or follow her on Instagram, TikTok, Twitter, and LinkedIn. Secure tips line: Signal # 248 760 0208'We're grossly unprepared': Nurses share their frustration as the coronavirus spreads with little direction from the government or hospitals on how to mitigate it'Sexy nurse' costumes demean one of the most in-demand professions in American life — and they're a bestseller on Amazon right nowFlight attendants describe 'unprecedented' violence as travel returns and passenger aggression soarsG/O Media fired a queer employee of color who wore crop tops, shorts, and heels to work, violating a brand-new dress code that others say they routinely violated without being punishedContractors at controversial startup Rev say they worked long hours for little pay, feared they could lose their job at any time, and had to transcribe interviews with sexual-abuse survivors without warning