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3 ways to build long-term wealth with gold as it hits a record high

Woman buys gold jewelry as gold prices reaches record high.
Gold rose in response to new tariffs. Gold is considered a "safe-haven" investment, but it underperforms compared to stocks. Christelle Leuvennink/Getty Images/iStockphoto
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The price of gold hit a record high of $2,942.70 per ounce on Monday following President Trump's executive order of new 25% tariffs on all steel and aluminum imports into the U.S.

"When faced with challenges like inflation, currency devaluation, or an impending recession, there's often an increased demand for safe-haven commodities designed to preserve purchasing power," Philip Patrick, a precious metal specialist at Birch Gold Group, told Business Insider.

Gold is considered a safe-haven asset because it tends to hold its value when the market is volatile. With the added uncertainty of tariffs and global trading, experts suggest investing in gold to increase portfolio diversification and hedge against inflation.

Gold can reduce portfolio risk and volatility

Diversification aims to reduce portfolio risk and volatility by investing in different asset classes. This strategy helps protect your portfolio from significant losses caused by the underperformance of a single investment. A more diverse portfolio is better equipped to weather market fluctuations.

A general rule of thumb for diversifying your portfolio with precious metals is to invest between 5% and 10% of your portfolio in physical gold. Although it varies from person to person, Drew Martino, wealth manager at Savvy Advisors, told BI that he generally does not recommend allocating more than 10% of any portfolio to alternative investments, including gold. 

"I think it's still a great time for the average investors to consider buying gold if they already have an established portfolio of stocks and bonds," Martino said. However, he continued, "I wouldn't recommend investing in just gold if you don't already own any other assets."

Other options to consider are gold ETFs and mutual funds. Compared to owning physical metal, gold funds offer greater liquidity. However, you don't actually own the gold. Moreover, you're still subject to mark risk as the value of your gold fund largely depends on the company managing the fund.

Sustainable investing focuses on building a solid foundation with time-tested assets that withstand various market conditions. When diversifying your portfolio with gold, "do your due diligence, do your research, and get the information so you can go into it as informed as possible," Patrick said. "That will put you in the best position."

Gold can be an inflation hedge 

"When faced with challenges like inflation, currency devaluation, or an impending recession, there's often an increased demand for safe-haven commodities designed to preserve purchasing power," Patrick said. 

Physical gold is one of these "safe-haven" assets. As inflation erodes the dollar's purchasing power, driving up prices, gold tends to appreciate, making it an attractive investment for those seeking protection from market downturns.

"Gold can still be volatile, but it has an intrinsic value and purchasing power," said Martino. "It's referred to as a safe investment because it tends to fare better when stocks decline or during periods of inflation, but all investments hold some risk."

However, gold isn't leverage. You won't generate income from dividends or interest. Price appreciation is the only way you can build wealth with physical gold. 

Chuck Etzweiler, CFP and senior vice president of research at Nepsis, cautioned BI against purchasing gold based on the idea that it's a viable strategy for building wealth. He recommends viewing gold as a currency hedge rather than an investment strategy. 

Consider a gold IRA

Gold is best when invested over the long term, making it a great strategy for boosting your retirement savings. In an IRA, gold offers the same benefits as it does in a regular investment portfolio: long-term stability, a hedge against inflation, and further portfolio diversification.

Stephen Jury, Global Commodity Strategist for J.P. Morgan Private Bank, told BI, "This strategy aligns with the principles applied to stocks and bonds. Time in the market always beats timing the market."

Like a traditional IRA, contributions to one of the best gold IRAs are tax-deductible, reducing your current taxable income. You'll then pay taxes on those contributions when you withdraw the money in retirement. For investors seeking tax-free growth and withdrawals, Roth gold IRAs are also an option.

Keep in mind that gold and other precious metal IRAs tend to have higher fees as much pay a custodian to store, insure, buy, ship, and transport physical gold.

The gold bull run won't last forever

Gold appreciates over time, making it an attractive investment for those seeking to lessen the impact of violent market swings. Over the long term, gold prices tend to rise due to sustained global demand. However, the US dollar's purchasing power will likely recover and eventually outpace gold as the economy strengthens.

The S&P 500, for instance, has historically averaged an annual return of about 10% since its inception in the 1950s. In 2023, the index delivered an impressive annual return of 26.3%. In contrast, gold's 10-year annualized return stands at 4.57%, and its 2023 annual return was 13.1%.

"The greatest risk of investing in gold lies in the opportunity cost," said Patrick. "Gold may underperform when the economy is strong compared to higher-yielding stocks and market funds. While gold is a popular investment, investors, especially those in the accumulation phase, should avoid over-investing in any asset, including gold."

This article was originally published in November 2024.

Get the latest Gold price here.

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Tessa Campbell was an investing and retirement reporter on Business Insider’s personal finance desk. Over two years of personal finance reporting, Tessa built expertise on a range of financial topics, from the best credit cards to the best retirement savings accounts.ExperienceTessa reported on all things investing — deep-diving into complex financial topics, shedding light on lesser-known investment avenues, and uncovering ways readers can work the system to their advantage.As a personal finance expert in her 20s, Tessa is acutely aware of the impacts time and uncertainty have on your investment decisions. While she curated Business Insider’s guide on the best investment apps, she believed that your financial portfolio does not have to be perfect, it just has to exist. A small investment is better than nothing, and the mistakes you make along the way are a necessary part of the learning process.Expertise: Tessa’s expertise includes:
  • Credit cards
  • Investing apps
  • Retirement savings
  • Cryptocurrency
  • The stock market
  • Retail investing
Education: Tessa graduated from Susquehanna University with a creative writing degree and a psychology minor.When she’s not digging into a financial topic, you’ll find Tessa waist-deep in her second cup of coffee. She currently drinks Kitty Town coffee, which blends her love of coffee with her love for her two cats: Keekee and Dumpling. It was a targeted advertisement, and it worked.