Copy linkEmailFacebookWhatsAppXLinkedInBlueskyThreadsImpact Link
SaveSaved
This story is available exclusively to Business Insider
subscribers. Become an Insider
and start reading now.Have an account? .
Karyne Levy/Business Insider
At the end of Google I/O, Google's annual developers conference on Wednesday, Android boss Sundar Pichai announced that audience members would be getting some swag.
2014-06-25
Among the takeaways: A piece of cardboard.
Sure enough, when we left the auditorium, Google employees handed out pieces of cardboard.
At first it looked like nothing much. But after putting it together, we soon learned that with just some cardboard, a magnet, a rubber band, some magnifying glasses, and the Cardboard App, you, too, can fly around a virtual space, just like you can with the Occulus Rift VR glasses.
You can find detailed instructions on how to use it — and even make one for yourself — on Google's site.
Google Cardboard looks like what you think it looks like: a piece of cardboard.
Karyne Levy/Business Insider
But once you open it up ...
Karyne Levy/Business Insider
... you see what's hidden inside.
Karyne Levy/Business Insider
Google was nice enough to provide directions on how to fold the thing. It folds up pretty easily.
Karyne Levy/Business Insider
This is what it looks like once it's folded up. You put your phone where there's a picture of a phone.
Karyne Levy/Business Insider
The rubber band keeps your phone in place.
Karyne Levy/Business Insider
At first we thought the thing was kind of silly. But paired with the Cardboard App, it's actually a pretty good representation of what virtual reality looks like.
Karyne Levy/Insider
You need an Android phone running at least Android 4.2. That little magnet on the side actually moves up and down. It activates NFC and opens the app automatically.
Karyne Levy/Business Insider
Once the app opens, you're placed in the middle of Google Earth and can move your head around and walk around, just like with other VR glasses.
Karyne Levy/Business Insider
Senior Editor Steve Kovach took Google Cardboard for a spin.
Karyne Levy/Business Insider
His reaction was pretty priceless.
Karyne Levy/Business Insider
Google says Cardboard was built as part of the company's 20% project. That's where employees work on side projects along with their normal tasks. For example, Gmail was initially a 20% project before it became an actual product.
Karyne Levy/Business Insider
Flying around Google Earth is only one of the things you can do. Google offers a developer kit for people to create their own VR applications.
Karyne Levy/Business Insider
Here's another company that's building some VR glasses ...
Karyne Levy was the Senior West Coast Tech Editor. Previously she was the Assistant Managing Editor at CNET, where she also hosted Rumor Has It on CNET TV.