Tech

Google just radically changed how it pays employees in stock, a move that may help lure talent from rivals like Apple and Facebook

Sundar Pichai
Google CEO Sundar Pichai. Getty
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A change to Google's compensation policy means employees can cash in more of their equity awards sooner, a move that could make the search giant more competitive against big tech rivals in the battle for talent.

Traditionally, restricted stock units awarded to Google employees in their compensation package would vest evenly over four years, but Google has moved to a new model that vests at 33% a year for the first two years, 22% in the third year, and 12% in the fourth year, Insider has learned.

The new system — an approach sometimes known as "front-loading" — began in May, according to an employee who asked to remain anonymous. A Google spokesperson confirmed the new system in an email to Insider and said the new policy was applied globally.

It means Google can offer a more compelling compensation package upfront, which could lure talent away from companies like Apple and Facebook. It also smooths out the cash flow over time, as employees will sometimes get additional stock grants over a period of time with the internet giant.

Google loosens the 'golden handcuffs'

Google may also risk higher attrition as employees get more of their stock sooner and feel less compelled to stay for the full payout.

"Google is not a conventional company, so it's not unusual for us to run pilots and evolve our compensation processes as we understand what's working and what could work better for our employees," a Google spokesperson told Insider. "Even as we scale, it's important that we continue to pay at the top of the market for all roles and levels, while providing an equitable experience for new hires."

Google began piloting different vesting timelines in 2019, including a more front-heavy model that vested 36% in the first year. But Zuhayeer Musa, a cofounder of the salary database Levels.fyi, said there was an uptick in Google employees reporting the newer vesting schedule in June.

"In Google's case, every offer we've seen reported in the last month has had the new schedule," he told Insider this week.

Four-year vesting cycles have long been the norm at big tech firms, where much of employees' wealth is generated by equity. Facebook, Apple, and Microsoft continue to take a more traditional approach in which stock vests steadily at 25% a year, while some companies, such as Stripe, have recently moved to a model where employees' entire stock awards vest within the first year, according to data compiled by Levels.fyi.

Amazon sits at the opposite end with an aggressively back-ended schedule in which the majority of employee's equity awards vest in the third and fourth years, according to Levels.fyi data.

In recent years, many big tech companies, including Google, have also got rid of the one-year cliff, where stocks don't vest until the employee's one-year anniversary. Equity now vests over the course of the year instead.

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Hugh Langley
Hugh is a senior correspondent at Business Insider where he writes about Google, tech, and wealth. His work has been cited by The New York Times, Bloomberg, Reuters, The Wall Street Journal, and other outlets.Get an alert whenever I publish a story.Got a tip? You can reach him using the secure messaging app Signal (hughlangley.01) or email (hlangley@bjinnox.com). We can keep sources anonymous.
Candy Cheng was a senior correspondent on the startups and venture capital team at Business Insider, based in San Francisco.Prior to Business Insider, Cheng was the executive producer of Bloomberg Studio 1.0, Bloomberg Television's long-form interview series, where she's produced conversations with industry leaders including, Apple CEO Tim Cook, Microsoft co-founder Bill Gates, and Alibaba founder Jack Ma. She was also the head of technology interviews, regularly booking top tech executives, investors, entrepreneurs, and other newsmakers for Bloomberg Media Group, including Facebook Chief Operating Officer Sheryl Sandberg, Airbnb CEO Brian Chesky, and former IBM CEO Ginni Rometty.In her time at Bloomberg, she helped launch several TV news programs, including "Lunch Money," "Bloomberg West," "Studio 1.0" and "Bloomberg Technology." She also spearheaded Bloomberg TV's coverage of major technology IPOs including Facebook, Alibaba, and Uber.Prior to joining Bloomberg in 2010, Cheng was a producer for CNBC's "Mad Money w/ Jim Cramer." She was in charge of the "Mad Money Back to School Tour," producing remote shows with 1,000+ audience members in locations such as the University of Southern California, The University of Virginia, and The University of Texas at Austin.Cheng graduated from the University of Southern California with a bachelor's degree in International Relations and a concentration in foreign policy. She went on to earn a Master's Degree in Journalism from Columbia University.