AI

Google's DeepMind CEO says the massive funds flowing into AI bring with it loads of hype and a fair share of grifting

Google DeepMind CEO Demis Hassabis.
Google DeepMind CEO Demis Hassabis. Joy Malone via Getty Images
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Google DeepMind chief Demis Hassabis says the surge in funding for AI "brings with it a whole attendant bunch of hype and maybe some grifting."

"In a way, AI's not hyped enough but in some senses it's too hyped," Hassabis the Financial Times in a story published Sunday. "We're talking about all sorts of things that are just not real."

The fervor amongst investors for AI, Hassabis told the Financial Times, reminded him of "other hyped-up areas" like crypto.

"Some of that has now spilled over into AI, which I think is a bit unfortunate," Hassabis told the outlet. "And it clouds the science and the research, which is phenomenal."

A desire to cash in on the prevailing AI boom has seen investors shell out billions of dollars on companies working in the field. Back in September, Amazon announced that it was planning to invest $4 billion in the AI startup, Anthropic.

It's not just Amazon. According to the financial data provider, PitchBook, investors have piled in nearly $30 billion, across 691 generative AI deals in 2023.

Fred Havemeyer, Macquarie's head of US AI and software research told CNBC in March that investors "definitely don't want to miss out on being part of the AI ecosystem."

"I definitely think that there's FOMO in this marketplace," Havemeyer said.

To be sure, Hassabis' warnings about possible cases of grifting in AI aren't unfounded.

In March, the Securities and Exchange Commission (SEC) settled charges against two investment advisers who were accused of making "false and misleading statements" about their use of AI.

"We've seen time and again that when new technologies come along, they can create buzz from investors as well as false claims from the Professor Hills of the day," SEC chair Gary Gensler said in a speech in February, referencing a swindler who appears in the movie "The Music Man."

"If a company is raising money from the public, though, it needs to be truthful about its use of AI and associated risk," Gensler continued.

Representatives for Hassabis did not immediately respond to a request for comment from Business Insider sent outside regular business hours.

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Kwan Wei Kevin Tan
Kwan Wei Kevin Tan
Kevin was a reporter at Business Insider's Singapore bureau. He reported primarily on the ins and outs of the business world, whether it be breaking news, covering CEO moves, tracking quarterly earnings, or writing explainers.He also covered careers and workplace issues, and has written about career transitions, the FIRE lifestyle, the college internship arms race, and the job hunt struggles faced by computer science majors.BackgroundKevin joined Business Insider's Singapore bureau in 2023. Before that, he was a civil servant at Singapore's Ministry of Sustainability and the Environment. He was appointed to the Singapore government's Public Service Leadership Programme, a talent development programme that develops capable and talented individuals for key leadership positions in the public service.Kevin’s journalism career began in college, where he first worked as a researcher for Channel NewsAsia and The Economist, and later as an intern reporter at Bloomberg News. In 2017, the Queen Elizabeth Diamond Jubilee Trust awarded him the Leading Change Journalism Bursary. His stories have appeared in numerous publications, including Fortune, The Japan Times, and The Edge Singapore.Kevin holds a bachelor’s degree in business administration from the National University of Singapore, where he was an NUS Merit Scholar. He was also the recipient of the PwC Whole Leadership Award, the NTUC Income Prize, the CFA Singapore Prize, and the Outstanding Undergraduate Researcher Prize.