Enterprise

Google's new computer 'vision' tech is very cool and somewhat terrifying

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GoPiGo, robot, Google Cloud Vision
GoPiGo robot with Google Cloud Vision  YouTube/Google

Google on Tuesday announced a new tool on Wednesday for app developers that's absolutely amazing and also a little disturbing: it lets apps, robots and drones "see."

The tech is called the Google Cloud Vision API and it allows any app developer to tap into Google's smart "machine learning" service that can identify objects, including faces and emotions.

Cloud Vision solves a hard computer problem of "seeing." For instance, your computer can scan and reproduce an image of a mountain or an image of a baby, but to the computer, they look the same: a bunch of pixels. Your computer can't sift through your photos and find baby photos for you, unless you've tagged them "baby."

Google Photos, on the other hand, can find the baby photos.

And now Google is making that technology available to programmers to add to their apps. 

Cloud Vision can even detect various emotions on a face such as a happy smile or an angry frown, Google says.

To demonstrate the power of Cloud Vision, Google built a cute little robot with Cloud Vision, via a DYI robot kit known as GoPiGo. 

At 1:14 in the video below, the robot demonstrates how it can follow faces and detect emotions. At 2:08, the robot demonstrates how it can detect and identify other objects like glasses, a banana, money.

As for the terrifying part ...

While the demo robot is adorbs, it doesn't take much imagination to see less cuddly uses for computer vision.

For instance, at least one drone maker has been testing Google Vision out: Aerosense, owned by Sony Mobile Communications. 

"We have drones that take thousands of photos per flight. We find that Google Cloud Vision API as the best way to turn those huge number of photos, automatically produced, into meaningful insights,"Aerosense General Manager Tomoaki Kobayakawa says on Google's blog.

And given Amazon's recent news that its drone delivery project is progressing, we can't help thinking of that Audi commercial featuring people-seeking delivery drones run-amok.

Drones Audi commercial
YouTube/Audi

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.