Tech

Groupon Wants To Go Public NOW

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andrew mason
AP

Groupon was about to file to go public this week, sources tell AllThingsD's Kara Swisher, but their bankers held them back because they were going to do it without all of the necessary paperwork, financial modeling, etc.

So, if Swisher's sources are right, Groupon wants to go public as soon as possible, sooner than previously anticipated. Most people were expecting a Groupon IPO in the fall.

An IPO is a complicated process. There's a fair bit of bureaucracy involved, and that's only the beginning -- after that you have to go with your banker to meet a bunch of institutional investors who have to agree to buy your stock so the IPO doesn't flop. But a filing could happen at any time.

That being said, Groupon is almost sure to be one of the hottest IPOs. It could go public at a $25 billion valuation, which would make it a bigger IPO than Google.

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Pascal-Emmanuel was a senior research analyst for Business Insider Intelligence. He is also a business and economics columnist at Atlantico, a lecturer at HEC Paris business school and a mentor at startup accelerator programs SeedCamp and Le Camping. Prior to BI Intelligence he was a reporter at SAI, Business Insider's internet page. His writing has appeared in The Atlantic, Forbes, The Daily, Le Figaro, Rue89, techPresident, The American Scene and even Fashionista.  In a previous life, he co-founded a venture-backed consumer web startup. He has an MSc in management from HEC Paris. He lives in Paris with his beloved wife and daughter.