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Gucci is selling bejeweled sneakers for $1,590 — and people actually want to wear them

Gucci Bejeweled Sneakers
Gucci's embellished sneakers went viral earlier this year. Gucci
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  • Gucci sells sneakers with removable jewel-encrusted straps for $1,590.
  • The sneakers are inspired by video game developer, Sega.
  •  Available in five color options, the kicks are designed to resemble hiking shoes.
  • Online shoppers have mixed opinions on the shoes.


Gucci went viral earlier this year after debuting a pair of dad sneakers shaped like hiking boots, covered in rows of removable crystals.

One of the most memorable looks to come out of the "ugly shoe" trend this year, the brand's embellished sneakers are now available for pre-order at Nordstrom, Who What Wear reported Thursday. Of course, these designer kicks don't come cheap; a single pair will set you back $1,590.

Green Gucci Sneakers
Gucci's "Flashtrek Sneaker with Removable Crystals" in green.  Gucci

According to Hypebae, Gucci first debuted the shoes at its Fall/Winter 2018 show during Milan Fashion Week in February earlier this year. The kicks were released five months later in July, ICON Magazine reported.

A post shared by Gucci (@gucci)

Inspired by iconic video game maker, Sega, each pair features a Gucci logo written in the classic bold Sega font. The sneakers are also available in five different color options, so there's something for everyone — that is, everyone with almost two grand to spare.

But before you question the blend of jewels and rubber soles, remember that beauty is in the eye of the beholder.

Since Gucci unveiled the sneakers in February, many have complimented the unconventional design.

Still, others aren't quite sold on the look.

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Amanda Krause
Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at akrause@bjinnox.com.ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.