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Best humidifiers (2026)

A side by side of two of the best humidifiers from Pure Enrichment and Levoit.
The best humidifiers are efficient, quiet, and powerful. Kinsley Searles/Business Insider; James Brains/Business Insider
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Winter air isn't just cold: it's dry, too. Dry air inside is well-known to cause itchy skin and dry throats, but it can also increase the amount of germs and viruses in your home. The best humidifiers bring moisture into the air to the optimal level — between 30% and 50% — to keep everyone in your home happy and healthy.

After testing almost 30 humidifiers in our homes and talking to experts, the Honeywell Designer Series Cool Mist Humidifier is our top pick. It combines impressive humidification with an intuitive design that's easy to fill and clean. Our budget pick is the Dreo HM311, an affordable humidifier with a 32-hour runtime.

Learn more about how Business Insider Reviews tests and researches home products.

Top picks for the best humidifiers

Best overall: Honeywell Designer Series Cool Mist Humidifier - See at Amazon

Best budget: Dreo HM311 - See at Amazon

Best for bedrooms: Levoit Classic 300S Humidifier - See at Amazon

Best for large rooms: Levoit Superior 6000S Smart Evaporative Humidifier - See at Amazon

Quietest: Levoit OasisMist 450S Smart Humidifier - See at Amazon

Best for plants: Pure Enrichment MistAire Humidifier - See at Amazon

Best for travel: Hey Dewy Wireless Facial Humidifier - See at Amazon


Best overall

Honeywell Designer Series Cool Mist Humidifier showcase
Honeywell Designer Series Cool Mist Humidifier
$63.99 $74.99 Save 15%

The Honeywell Designer Series Cool Mist Humidifier is easy to use, long-lasting, and humidifies extremely quickly and efficiently. 

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Adjustable settings
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Extremely efficient
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to set up and clean
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Lasts 24 hours on one tank
Check mark icon A check mark. It indicates a confirmation of your intended interaction. No filter to change

What we don't like

con icon Two crossed lines that form an 'X'. Occasional dripping noise
con icon Two crossed lines that form an 'X'. No smart settings
con icon Two crossed lines that form an 'X'. Doesn't disperse humidity as evenly in large rooms

This Honeywell model is our long-standing best overall pick. The Honeywell Designer Series Cool Mist Humidifier continues to hold its position as the the best humidifier overall because it worked so quickly and efficiently on its highest setting in smaller bedrooms and offices that we worried about over-humidifying.

It raised the humidity levels by 29% in just four hours. This level of humidity increase was a feat most humidifiers we tested couldn't even accomplish after eight hours. Luckily, the settings are highly adjustable via an easy-to-use scroll knob, so you can set the humidifier to a lower level once your desired humidity has been reached.

The Honeywell is incredibly easy to use and clean. Setup took mere minutes. It has a simple, wide removable tank that you fill up and then slip back in. Plug it in, and you're ready to go. The humidifier also alerts you with a refill light when the water levels are low and automatically shuts off when empty. On the lowest settings, it can last a full day on one tank. This model is easy and quick to clean and doesn't require changing a filter. As a bonus, the sleek look is far more aesthetically pleasing than many other humidifiers on the market, and it can easily fit on most desks, nightstands, and shelves.    

There is an occasional dripping noise that may annoy some. It's quiet enough that you won't hear it over a fan or background music. While it worked well in smaller spaces, you may want to use a fan near it for bigger rooms to help better disperse the vapor stream.  

You can use essential oils, but avoid if you have respiratory issues. While the Honeywell humidifier has an essential oils feature, one pulmonologist recommended against diffusing essential oils if you have respiratory issues. The American Academy of Allergy, Asthma & Immunology also cautions against it.

We also recommend a Vornado model if you need a large tank. The Vornado UH200 Ultrasonic Humidifier is a close runner-up. It features a larger tank (1.75 gallons versus 1.25), a built-in fan for dispersing water vapor, and warm mist humidification. The Vornado performed similarly to the Honeywell in our humidification tests, but it costs twice as much. Still, it's a solid choice if you require a larger tank design.


Best budget

Dreo HM311
Dreo HM311 4L

The Dreo 311 Humidifier holds up to four liters of water for a maximum run time of 32 hours. It’s also compatible with essential oils, features a nightlight, and has a small footprint that nestles nicely on a nightstand. It’s a great value at under $40.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. User-friendly design with top fill and clear controls
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Large capacity holds enough water to run for 32 hours
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Energy efficient
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Compatible with essential oils

What we don't like

con icon Two crossed lines that form an 'X'. Less powerful humidifying than more expensive options
con icon Two crossed lines that form an 'X'. A little louder than other small humidifiers

Our favorite budget humidifier is just under $40. A great humidifier doesn't have to cost a fortune — with its intuitive design and extra features, the Dreo HM311 was one of the best I tested, and it's only $40. While less powerful than pricier options in our guide, it still noticeably raised the humidity, increasing the humidity in a small room 18% in a small room after four hours on high speed.

Top-fill humidifiers are easy to fill and clean. The Dreo HM311 is a top-fill humidifier, providing easy access to either add water with a pitcher or pop the tank off the base and fill it in the sink. I appreciated how easy it was to add water with the large basin instead of worrying about filling the tank via a small hole. Plus, the design lends itself to easy cleaning, since the lid and tank can be popped off for easy scrubbing. The tank lid is topped with an adjustable spout, so you can change the direction of the steam.

the best budget humidifier, the dreo hm311, on a pink dresser
The Dreo HM311 is small but mighty, with impressive humidification and extra features like a nightlight and aroma pad.  Kinsley Searles/Business Insider

It has an impressive run time for the price. There are three speeds, ranging from low to high, and a full tank can last up to 32 hours on the lowest setting. This capacity was much larger than the maximum run time of other budget humidifiers I tested, which could run for just over 24 hours.

It's energy efficient but a little loud. It ran at 16.6 watts, meaning that it would cost about seven cents to run for 24 hours. It was a little louder than other humidifiers, measuring at 45 decibels on high, similar to a running refrigerator. I didn't mind the noise, but it could be bothersome if you're planning on using it in your bedroom and you're sensitive to noise while you sleep.

I also appreciated its extra features. The HM311 is full of extra features like a subtle, calming blue nightlight and a sleep mode that dims displays. While you shouldn't add essential oils directly into the basin, it does come with an aroma pad that you can sprinkle essential oils on for a pleasant, soothingly scented steam. Also, for an additional $10, you can get a smart version of the HM311 to adjust mist levels, timers, and ambient lighting via an app or voice control.


Best for bedrooms

The Levoit Classic 300S Humidifer and a smartphone in front open to the app.
Levoit Classic 300S Humidifier
$63.99 $79.99 Save 20%

The Levoit Classic 300S Humidifer clears dry air quickly, quietly, and effectively. It's also easy to clean.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Operates quietly
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Small footprint
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Nightlight and display-off modes
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Works with an app
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to use

What we don't like

con icon Two crossed lines that form an 'X'. Built-in hygrometer has questionable accuracy

It's quiet, small, and perfect for bedrooms. The Levoit Classic 300S Humidifier runs as quiet as ambient noise, has a small footprint, and features a nightlight, making it the best humidifier for bedrooms and the best humidifier for your baby. Don't want a nightlight? No problem. You can turn off the display to achieve darkness.

It aced our humidifying tests. The Levoit Classic 300S Humidifier did an excellent job of humidifying a 100-square-foot office during testing. On a particularly dry winter day, it steadily increased the office humidity by 11% in four hours. We let it run overnight, and the humidity increased by another 11% by morning.

It connects to an app. While the button controls on the unit are intuitive, we especially like that you can monitor and adjust the 300S using the VeSync app (available for iOS and Android.) For instance, the app sends a push notification when the tank needs refilling or cleaning. In tests, the humidifier ran on top mist level for 24 hours before needing a refill. 

You can operate the Levoit Classic 300S in manual or auto mode. We preferred manual mode because the built-in hygrometer showed higher readings than the hygrometer we placed on the other side of the room. Thus, it would shut off before areas further from the unit were at the desired humidity level. Cleaning the humidifier was relatively easy using the in-app step-by-step instructions and an included brush.


Best for large rooms

LEVOIT Superior 6000S Smart Evaporative Humidifier
Levoit Superior 6000S Smart Evaporative Humidifier

The Levoit Superior 6000S Smart Evaporative Humidifier is the best humidifier for large rooms because of its massive six-gallon tank, app-connectivity, and impressive humidification performance.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Performed the best in our humidity tests
Check mark icon A check mark. It indicates a confirmation of your intended interaction. App connectivity for control from anywhere
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Lasts 48+ hours on a single tank
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Automatically dries filters when not in use to increase lifespan
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Accurate humidistat

What we don't like

con icon Two crossed lines that form an 'X'. Operates louder than most
con icon Two crossed lines that form an 'X'. Heavy to move from one floor to another when full
con icon Two crossed lines that form an 'X'. Confusing setup

This is the strongest humidifier we tested. The Levoit Superior 6000S Smart Evaporative Humidifier delivers outstanding humidification performance and is designed to increase moisture across your entire home. It increased the humidity by 36% in our 100-square-foot test room, blowing away the competition. More notably, it increased the humidity in a drafty 1,000-square-foot room by 7%, another best, earning its position as the best humidifier for large rooms.

It's precise and easy to fill. The unit maintains precise humidity control within 2% of target levels. While it lacks a remote control, the VeSync app interface provides full functionality. The included fill tube and wheel system address the challenge of filling a six-gallon tank, eliminating the need to lift it during refills. And, even if you run it on high, you only need to refill every two or three days.

It was difficult to set up, but it's easy to clean. The initial setup process was somewhat cumbersome. Between tank filling, app configuration, and assembly, it took about 20 minutes and wasn't intuitive. Fortunately, maintenance is straightforward, though you must clean the tank with each refill. The humidifier includes a specialized brush for filter maintenance, and its generously sized openings facilitate easy hand cleaning. A convenient "dry mode" dries the filter when the unit isn't in use to ensure it lasts longer. Despite the complicated setup process, the Levoit Superior 6000S delivers reliable, powerful humidification with thoughtful design elements that simplify long-term maintenance and operation.

It's loud. The Levoit 6000S is louder than most and produces noticeable background noise, operating at 51 decibels on its high setting — roughly as loud as a quiet office.


Quietest

The Levoit OasisMist 450S Smart Humidifier with a smartphone opened up to their mobile app in front of it.
Levoit OasisMist 450S Smart Humidifier
$79.99 $89.99 Save 11%

The Levoit OasisMist 450S Smart Humidifier is a powerful machine with nearly silent operation, which makes it a good fit for larger bedrooms and very light sleepers.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quiet operation
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Smart features
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Produces cool or warm mist
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Auto shutoff
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Dimmable display

What we don't like

con icon Two crossed lines that form an 'X'. Larger footprint
con icon Two crossed lines that form an 'X'. May be too powerful for smaller rooms

This humidifier has near-silent operation. When you first turn the Levoit OasisMist 450S Smart Humidifier on, you'll hear some trickling — but once it gets going, you won't hear much. This humidifier remains extremely quiet on all cool mist settings, though it gets slightly louder when producing warm mist.

It's quiet but powerful. Beyond being the quietest humidifier, this machine operated efficiently, with no noticeable condensation leakage. Two nozzles rotate 360 degrees so you can aim both mist plumes in any direction. We tested it in a room of roughly 230 square feet, and the humidity shot up by 8% within just one hour. If your room is any smaller than 215 square feet — the brand's recommended lower range — this option may end up over-humidifying your space.

If you like smart features, this humidifier comes well-equipped. It's compatible with Amazon Alexa and Google Voice, and you can use VeSync app to control the humidifier's settings, check the humidity in the room, set it to auto mode, or schedule shutoff. The humidifier will also shut down automatically once the tank empties.

It's bulky, but you won't have to refill it frequently. The large tank means this humidifier takes up more space in your room. But that could be a plus since a bigger tank can run longer between refills: After 24 hours of testing on medium and high operation, some water remained in the tank. If you keep the humidifier on low, it can run up to 45 hours. Another bonus of the large tank is a smoother cleaning process. Moreover, the entire top of the tank comes off, making it very easy to scrub.


Best for plants

Pure Enrichment Ultrasonic Cool Mist Humidifier
Pure Enrichment Ultrasonic Cool Mist Humidifier

With impressive energy efficiency, compact size, and auto shut-off, the Pure Enrichment MistAirer is the best humidifier for keeping houseplants from drying out or wilting.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Compact profile
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Low energy consumption
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Auto-shut off when water is drained

What we don't like

con icon Two crossed lines that form an 'X'. Subtle humidification not ideal for large rooms
con icon Two crossed lines that form an 'X'. Settings are difficult to toggle through

Adequate humidity is the key to healthy plants. Especially in the winter, your beloved houseplants are probably begging for more moisture in the air. While the ideal humidity for inside your home is between 30-50%, houseplants usually thrive in 70-80% humidity. They'll survive in lower humidities, but for truly healthy plants and vibrant green leaves, higher humidity is a plus.

It only humidifies a small area, so it'll treat your plants without over-humidifying your entire home. The Pure Enrichment MistAire is the best humidifier for plants because it offers subtle humidification that shouldn't impact your entire house with a compact and energy-efficient design. It raised the humidity in a large room by just 6% in four hours, but the space directly next to the humidifier increased by 28%. The slight increase in whole-room temperature but notable increase in small-space temperature indicates that it's best suited for small, precise areas and affects its direct surroundings. When placed near houseplants, it gives an extra boost of moisture to your beautiful blooms.

the best humidifier for plants, the pure enrichment mistaire
The Pure Enrichment MistAire is the best for plants because it humidifies a small area with impressive energy efficiency.  Kinsley Searles/Business Insider

It has a no-frills design. This humidifier is also small, so finding a place for it next to your plants shouldn't be a difficult task. Plus, it's energy efficient, running at about 8.8 watts, costing about four cents to run for 24 hours. It's not terribly loud, either, measuring at 42 decibels, about the volume of a quiet conversation. Otherwise, it does have a nightlight and low and high speeds. Since there's only one power button on the front of the base, I found it difficult to toggle through each mode.

The tank holds 1.7 liters. To fill it, I detached the tank from the base and filled it at the sink via a small hole at the bottom. On low, the water lasts for 25 hours. Once it runs out of water, it shuts off automatically. This humidifier is a great set-and-forget option, so you won't add too much extra work to your usual plant care routine.


Best travel

The Hey Dewy Wireless Humidifier.
Hey Dewy Wireless Facial Humidifier

The Hey Dewy Wireless Facial Humidifier is a small but powerful humidifier that may work well in cars, offices, and smaller rooms. When fully charged, it can run for up to seven hours without a water refill.

What we like

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Optional soft yellow nightlight
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Wireless option
Check mark icon A check mark. It indicates a confirmation of your intended interaction. No noticeable leakage

What we don't like

con icon Two crossed lines that form an 'X'. Not as quiet as some other models
con icon Two crossed lines that form an 'X'. Continuous spray only lasts about six hours
con icon Two crossed lines that form an 'X'. Filter needs replacing every four to six months

This is our pick for humidity on the go. Travel humidifiers have less range than their larger counterparts, but their smaller size makes them easy to bring when you travel or to move throughout your home as needed. The Hey Dewy humidifier is the best travel humidifier because of its larger 11.3-ounce tank size, powerful mist, and long-lasting charge.

It has a small range. It didn't pump up the overall room humidity quite as much as the traditional humidifiers we tested, but it still helped add plenty of moisture to the room, especially at close range. After seven hours, it raised the humidity by 6% in a four-foot range and 13% in a two-foot range. So, it may be a good option to set your humidifier on your desk or park it next to your indoor plants.  

It's not silent. While this humidifier doesn't make much noise, you can hear it running from across the room. When set to the continuous mist option, the sound worked well as gentle white noise — but the on-off sound of the intermittent spray could be distracting at bedtime. 

It runs for about six hours, and you'll neede to replace the filter. The humidifier's filter needs to be replaced at least every six months. However, this may not necessarily be a drawback since the filter means you can use tap water instead of distilled water. The unit comes pre-assembled with the filter in place, and once charged, it will run wirelessly for about eight hours. However, the water may run out before the unit needs recharging. In testing, we found that a full tank of water only lasted about six hours with a continuous mist spray. The Hey Dewy humidifier is also available in a plug-in wired version, though we haven't tested it yet.


What to look for in a humidifier

A humidifier being testing on a kitchen table, with a notebook and a thermometer.
When shopping for a humidifier, consider your room size, humidity needs, and humidifier type.  Kinsley Searles/Business Insider

Consider important features like room size, filter, and mist temperature when shopping for a humidifier. Here are some more details to guide your shopping.

Room size: Determine your room's square footage and make note whether the brand recommends the humidifier you're considering for small, medium, or large spaces, and if it is compatible with your room size. 

"If you buy a model that is designed for a larger space, the room will be uncomfortably humid and create an environment that could encourage mold and mildew growth," says Sydney Rexroad, communications associate at the Association of Home Appliance Manufacturers. "If the model is too small, it won't generate adequate humidity for the space."

Filter versus filter-free models: Your choice here may depend on a few factors since one isn't necessarily better. "Filtered humidifiers are evaporative and use a fan to humidify the air. Filter-free models will put a mist directly into the air," Rexroad says. Additionally, filter-free models have a higher risk of bacteria or allergens getting into the air, so be sure you can clean it thoroughly at least once a week. On the other hand, filters need to be replaced, which adds cost you may not want to take on. Filter models are often noisier, too.

Cold mist versus warm mist: According to all three experts we spoke with, this is entirely based on personal preference. Depending on your main use for the humidifier, you may want to consult your healthcare provider before making a choice.

Small versus large humidifiers: Generally speaking, larger humidifiers have bigger tanks, meaning they can run longer between refills. Smaller humidifiers are easier to move throughout your house or take with you when you travel, but some may not last an entire day or night when set to high. That said, if the room you want to humidify is on the smaller side, a larger humidifier may add too much moisture to the air. According to the Environmental Protection Agency (EPA), indoor humidity should never rise about 60%. This is because too-high humidity can lead to mold growth. You can check the humidity in your room with a hygrometer. 

Additional features: A common humidifier feature is essential oil diffusion, but we warn against using this. If you do so, pick a model explicitly for that dual purpose. For example, some humidifiers have essential oil trays beneath the tank where you can add a drop or two of your chosen oil. Never put the oil directly into the machine. "Essential oils, medications, or other substances can damage the humidifier's mechanical parts," Rexroad says.


How we test humidifiers

Someone holds a sound meter in front of the Levoit 6000S Humidifier in a bedroom.
We use a sound meter (in the foreground) to measure the loudness of each humidifier and hygrometers (on the nightstand) to measure the humidity next to each unit and on the other side of the room.  James Brains/Business Insider

We tested 25 popular humidifiers for this guide. What you need from a humidifier will depend on the size of your space, how frequently you want to use it, and your main goal for humidifying. However, some universal factors make for a good humidifier. Here's what we looked for while testing and choosing our top picks:

Humidity increase: This is the most obvious and most important factor. If a humidifier doesn't raise the humidity levels of your space to the EPA-recommended 30% to 50%, it doesn't serve its main function. We used a hygrometer to definitively test the humidity levels of our space before, during, and after using each humidifier. We tested the levels right near the humidifiers and across rooms of various sizes.    

Ease of setup and use: If a humidifier is hard to figure out, a pain to fill up, or doesn't last a full day or night on one tank, chances are you won't want to use it very often. Most of our picks take five minutes or less to set up, are easy to fill, and last at least 10 hours on one tank. Some can even last days on a single tank.

Ease of cleaning: Without proper cleaning, humidifiers can grow mold or bacteria that can then be dispersed into your home. We deep-cleaned every humidifier we chose and found it to be easy for all of our recommendations.

Extra features: Some humidifiers come with fancy extras that range from simple night-light settings to app and voice control. These extras were considered to discern if they provided additional value and ease of use.   

Longevity: We've tested most of these humidifiers for about two months and have not encountered issues with the top choices. We will continue to test to ensure they hold up over time and no serious problems arise, such as mold growth.


Humidifier FAQs

Are humidifiers good for the lungs?

According to Dr. Purvi Parikh, an adult and pediatric allergist and immunologist with Allergy & Asthma Network, dry air can worsen allergy and asthma symptoms. Humidifiers moisten the air, which can help protect your lungs from irritants. That said, you'll need to frequently clean your humidifier to avoid harmful mold and bacteria buildup.

Also, use distilled water in your humidifier unless the model says you can use tap water. Tap water has been known to release minerals into the air, and experts don't know the long-term health effects of breathing in these particles.


Is a cool mist or warm mist humidifier better?

Cool mist and warm mist humidifiers are both excellent options for adding moisture to the air, so both Rexroad and Parikh recommend choosing a model based on your personal preferences. You can also check with a healthcare professional for their recommendation if they've suggested you use a humidifier. Either way, don't use warm-mist humidifiers around babies and children, since they post a risk of burns.


Which humidifiers are best for winter?

Christine Kingsley, APRN, the health and wellness director of the Lung Institute, said that using a humidifier during the winter is helpful because heating systems can dry out the air. "Humidifiers add moisture to the air, alleviating symptoms of dry skin, dry throat, and sinus congestion," she said.

Some prefer a warm-mist humidifier during the winter, since they disperse vapor by heating water and adding warmth to cold rooms. But Kingsley cautioned that warm mist can create an extremely humid environment, which could lead to mold and bacteria growth.


Do I need an air purifier and humidifier? 

Air purifiers and humidifiers have different functions. An air purifier removes pollutants like dust, pollen, and pet dander from the air, said John Landry, licensed registered respiratory therapist and founder of Respiratory Therapy Zone. Humidifiers add moisture to the air, which soothes dry skin, sinus congestion, and respiratory issues. You may benefit from an air purifier if you have seasonal allergies or asthma, while a humidifier may offer relief if you live in a drier climate or have dry skin. 


Which humidifiers are safe for children and babies? 

The American Academy of Pediatrics considers cool mist humidifiers the safest option for babies and young children. Warm mist humidifiers work by producing steam, which can be hot enough to burn a curious toddler who tries to touch it. Whichever type of humidifier you choose, always set it somewhere out of reach of children and pets. Another important part of humidifier safety is only using distilled water, which is free of minerals that may evaporate into your household air, and cleaning the unit regularly with vinegar.


How often do you need to clean a humidifier? 

The EPA advises cleaning your humidifier every third day with a 3% hydrogen peroxide solution. You can also clean your humidifier with vinegar. To clean your humidifier properly, unplug the unit and then use a scrubbing brush to clean all surfaces that touch water. If you use any chemicals to clean your humidifier, rinse it with clean tap water several times before using it again. You can check the instruction booklet that came with your humidifier for additional cleaning instructions specific to your unit. If you don't intend to use your humidifier for a while, it's a good idea to clean it out and allow it to fully dry before you store it.

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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@bjinnox.com.

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James Brains was a home and kitchen reporter and product expert with over seven years of experience in service journalism. He is passionate about providing helpful buying advice to readers based on extensive testing. ExperienceDuring his time as a Senior Reporter for Business Insider’s Reviews team, James focused on testing home and kitchen products. He used his hands-on experience to write in-depth reviews and buying guides, tackling everything from air fryers and toaster ovens to air conditioners and vacuums. Before joining Business Insider, James worked as a freelance writer and ran Brains Report, his personal product review site. In addition to home and kitchen products, James also has a background in writing about tech, health, and fitness.   Why you can trust JamesJames uses his background in experimental psychology to develop objective tests and review methodologies for all the products he evaluates. He’s tested over 100 mattresses to write our guide to the best mattresses, even touring a mattress manufacturing facility to further enrich his expertise. Seeing how mattresses are constructed has provided key insights into what to look for and what materials and features are best for certain sleepers. James believes high-quality sleep is worth a premium, and he’s passionate about helping readers get a better night’s sleep — but he’ll always help you find a good deal on a mattress in the process. Expertise
  • Mattresses and sleep products
  • Emergency preparedness
  • Kitchen appliances and cookware
  • Heating and cooling products
  • Vacuums
EducationJames holds a master's degree in psychology from the University of Oregon and a bachelor's degree from Michigan State. He lives in Lansing, Michigan, with his wife, two kids, and a kitty. When he’s not testing a new mattress or air fryer, James enjoys running the Facebook foodie group Lansing Foodies. The group has over 80,000 followers and puts on an annual Olive Burger Festival.  
Crystal Raypole is a writer and editor whose work has appeared in a number of publications, including GoodTherapy, Healthline, Psych Central, and Insider. Her primary areas of interest include mental health, pets, cooking, and natural sciences.
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Kinsley Searles
Kinsley was an associate editor at Business Insider Reviews, specializing in home, sleep, kitchen, and travel.My areas of expertiseMy main background is in home and sleep. I'm our team's resident bedding expert, and I've tested dozens of pillows, sheets, and comforters in my quest to make the world's coziest bed. I cover garden and outdoors, from small purchases like hoses to investments like lawn mowers. Besides home and sleep, I write about grills, small kitchen appliances, and luggage. I also contribute to our gift guides and plus-size style coverage. My experienceI worked with Business Insider as a freelance contributor in early 2024 before joining the team as a home and sleep reviews fellow in February 2025. I became an associate editor in October 2025. Prior to my career in service journalism, I worked in higher education.Why you can trust meI approach every story like I'm recommending products to a friend, only featuring items I'd spend my own money on or gift to my pickiest family members. I have a passion for product testing and developing rigorous testing procedures, whether I'm cooking up two dozen burgers to assess a grill's heat output or tossing luggage on concrete to test a bag's durability. In addition to objective testing, I try out products in my own home and live with them to make the best recommendations — even if that means trying a new set of sheets every week.EducationI received my B.A. in English Literature and my M.A. in Composition and Rhetoric from Kansas State University. Outside of workA lifelong Kansan and temporary Hoosier, I currently live in Indiana with my fiancé, Kale, and our pets.  When I'm not working, you can find me checking out all the books from the library, browsing the aisles of my local antique store for additions to my gallery wall, adding too many Boss's Orders to my decks in the Pokémon Trading Card Game, attempting yet another craft, demolishing my siblings and fiancé in Mario Party, or enjoying a good movie with my chaotic and wiggly dog, Boo, and my evil-yet-cuddly cat, Celery.  Connect with me on LinkedInLearn more about how our team of experts tests and reviews products at Business Insider here